Monday, December 4, 2017

EventWorks Is Proud to Announce Their 2018 Gala Award Nomination

Brynne, Alisa, our friend Paul, Janet and Ted.

We are happy and honored to be 2018 Gala Award co-nominees for
JW Marriott Los Angeles LA LIVE, and EventWorks, Los Angeles.

Jeff Stutts, Director of Event Planning, JW Marriott Los Angeles L.A. LIVE:
“We are honored to be nominated alongside Eventworks for this award, which is a true reflection of the innovation and hard work that goes into executing such a comprehensive event. Eventworks creative staging brought the ‘character’ of each space to life, showcasing the unique capabilities of the hotel’s venues.”  

We are very grateful to all our friends at JW Marriott for the wonderful opportunity and the trust they put in our team.
Congratulations to all nominees. We will see you in New Orleans.

Here is our “California Food and Wine Festival” Event Report:

The Event: Taste of California Food  and Wine Tour

The Location: JW Marriott Hotel at L.A. Live, Los Angeles
The Client: Marriott International
Planning Partner: Marriott Meeting Planning Services
The Challenge: Giving a California Wine Tasting a Fresh, New Feel.
We conceptualized the event by looking at wine in a very different way. 

From the connoisseur who lives and breathes for the finer things in life to the novice looking for an introduction to the world of food and spirits, this evening had to deliver a grand experience that was sure to please every palette. 1,800 guests swirled, sniffed and sipped their way through an impressive array of wines and inventive dishes as they traveled from space to space in the JW Marriott.

Alisa Walsh: "We decided to give the theme a fresh spin. Instead of organizing wine and food by region - you know, Napa, Sonoma, Paso Robles - we organized and conceptualized space, food and wine by character."

Our six spaces: Vineyard, Smoky, Bold, Spicy, Vibrant and Smooth each offered a selection of outstanding wines and spirits paired with culinary offerings. 

Each space had its own, unique look.

We made use of the tall, open space by going high.

The VIBRANT room: sleek, modern, colorful and energized.

Live from Above the Vineyard.

We filled the very tall hotel lobby with a raised stage and gave the custom rigging the green treatment. 

The Elevated Lobby Platform was transformed into BOLD. We enhanced existing furnishings with bold and gold accents. Using the existing furnishings as a base allowed us to deliver a new look within budget.

Ford’s Filling Station received a SPICY makeover!
By turning existing banquettes into lounge areas, swapping out dining chairs and adding floral, lantern, and pillow styling, the lobby restaurant took on a whole new vibe. 

Again, we made use of the height.
We built a tower at the center of the bar and staffed it with Wine Angels, giving the illusion that they were flying up and down the central tower while “selecting” bottles of wine to be served. The Wine Angel feature required extra rigging within the space. 

SMOKY: not everyone loves wine. We catered to the hookah and whiskey lovers by creating this patio lounge space.

SMOOTH allowed us to create a second, relaxing outdoor space, inspired by the California wine country and traditional settings for conversation around wine. 

The complicated logistics required long overnight hours.

Event Producer Brynne Peña chuckles: "I think we may have broken our own coffee consumption record given that we had to pull this event off in a fully operationally hotel lobby, which meant overnight installs and carefully calculated logistics. For that, and the wonderful feedback from our client afterwards, I am extremely proud of the EW team."

Thank you for reading!

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