Monday, April 27, 2015

We Are Sharing Brynne's Coffee Lover's TOP 10!

 Like many of us in the event industry our #Hipsterfoodie Brynne Price, Account Executive, loves coffee as her beverage of choice. Brynne has been known to come back with gifts of sustainably and shade grown, organic, fair trade beans for the office to share and she sources amazing coffee bars around the nation during her business travels. We love her taste in coffee and cafĂ© choices!We asked Brynne for permission to share her personal favorite coffee shops- in town here in L.A. and On the Road!
Here is Brynne's Top 10!

Brynne is on a mission to visit all Top Coffee Spots listed on Eater L.A.
So far, these are her favorites in Southern California:

Balconi - Los Angeles
11301 W. Olympic Blvd #124, Los Angeles, CA 90064

Caffe Luxxe
925 Montana Ave., Santa Monica, CA 90403
"#EaterLA coffee tour continues in Santa Monica."

Primo Passo Coffee Company.
702 Montana Ave., Santa Monica, Ca 90403
"Stop #9 on #EaterLA #coffeetour. Because waking up at 6am requires multiple cups."

Brynne ventured inland for an assignment and found Taza.

TAZA. A social coffee house.
11 W Huntington Dr., Arcadia, CA 91007
"Fueling up for Picnic Day #2"

Stop 26 on Eater's Coffee Tour!
Tierra Mia
653 S Spring St., Los Angeles, CA 90014

Frequent business travel heightens our need for a good cup of java even more!
Brynne battles fatigue and time changes at some of these spots we love.

Cartel Coffee Lab
7124 E 5th Ave, Scottsdale, AZ

and yes, they have another life-saving location right inside of Sky Harbor Airport!

The Perq
SLS Las Vegas, 2535 S Las Vegas Blvd, Las Vegas, NV 89109
"Thank you #ThePerq for the best plain ol' coffee I've had in Vegas yet. #hipsterfoodie @SLSlasvegas"

Storyville Coffee Pike Place
94 Pike St #34, Seattle, WA 98101


140 Bay St, Jersey City, NJ 07302
"Non-GMO gluten-free coconut cereal and Intellegentsia coffee!"


Pavement Coffeehouse
1096 Boylston St, Boston, MA 02215

"First stop in Boston - one of the 25 best coffee shops in the country according to USA today and T&L. Eee!!"

Brynne really liked it!
"Round two. This latte is delicious #hipsterfoodie #coffeeaddict #boston"

I confess to my very own coffee addiction and I know many of you are part of our club.
We'd love to hear from you! Please post your favorite coffee shops on our Facebook page!

Thank you for sharing!
Warm regards,


Monday, April 20, 2015

The New Bells and Whistles in Our Custom Event APP!

Last year Executive Producer Kristen Rensch worked with a client and our App Developer to create the perfect custom Event App. The result: 95% event engagement.

2015 we took it further! "The Little Event App That Could" now includes a Social Responsibility Engagement and it has become completely internal, providing maximum security.

Kristen Rensch: "The client's audience doubled in one year, so we sat down with this client and our app developer to update and customize the event app even more! As last year, the app was integral to networking, connecting attendees and messaging attendees. However, in order to garner relevant information from a much larger group we became more strategic on how to engage attendees and how to direct them in the use of this app. We created Rules of Engagement that outlined the desired use of the app and established app etiquette. As last year, participation was encouraged and users could earn points. Winners received rewards.
Since we streamlined the process and created a more directed use of the app the results were more meaningful. I monitored the engagement live during the event and thus was able to provide the client with immediate, live results."

However, we are really proud of two novel aspects we were able to create this year!

    New technology allowed us to push this app through Enterprise Distribution! The app remained completely internal within the company and the attendees! The client retained complete control over the app and all generated content. This insures complete privacy and protects as best possible from hacking and industrial spying.
    We can now incorporate Corporate Responsibility Programs in the app. In this case, the client asked the attendees to use a QR code dedicated to raising funds for Stop Hunger Now, a non-profit that works together to end world hunger. We added a competitive angle: top participators were rewarded. The fundraising levels were much above average!

The process of custom app development is laborious and time-consuming but a task Kristen truly enjoys. 

"The results are convincing! This Sales Meeting managed to engage and motivate at a very high level. Nearly 80% of a very large audience engaged by using the app very well. This allowed us to provide the client with more meaningful data while it allowed attendees to connect and network instantly while having fun with the gamification content at the same time. 
The fact that new technology allows us to ensure security and privacy will make it a lot more attractive to many corporate clients who want to retain control through enterprise distribution."

We look forward to creating more custom event apps for our clients.
It is well known that younger participants are more comfortable communicating via smart phones. Apps now allow us to bring this means of communication to the meeting world in a secure and meaningful way.

But I am still happy if you call me!

warm regards,

Monday, April 13, 2015

"Missed Coachellla? Listen to DJ Lee Dyson's "The Best" Right Here!"

So you decided to relax in your backyard instead of braving traffic, heat and crowds to immerse yourself in the utmost music and food festival happening this month?
We asked DJ Lee Dyson to do the hard work of selecting the must-know-artists for us. Don't get embarrassed by friends and colleagues: whip out your boombox and pretend you were there!

In the 15 years since its inception Coachella has grown from Indie Music Festival into a global power house of influence; not only in the music world but also in fashion, art, style and food! This year, a VIP dining experience, featuring top chef specialty dinners on the festival grounds, has been added!

So no wonder Los Angeles seemed kind of empty this weekend. Chefs, designers, musicians, media and celebrities are all in Indio.

Even though we were not there physically, we are doing our event homework of keeping up with the trends!

Unlike most of us, Lee Dyson can put a face or music to each and every name in the musical lineup!
Lee, we are grateful for this great Spotify List!

Bohemian gear on, craft brew in hand, we are ready.

In the early days of Coachella, I had the chance to shine as the "cool parent". Thanks to a good friend who provides a lot of the production services for the festival- you know who you are! :-) - we got All Access to the festival and my husband and I took our son plus several of his friends to what was back then just one 2-day weekend. We were the Greatest Parents Ever until Sunday early afternoon when I told everyone to get back into the van by 5pm to drive home because it was a school night after all. I hope they have forgiven me by now!

Wishing you a fabulous week!


Monday, April 6, 2015

Site Report: We Are Going "Hollywood"

We locals may not pay much attention anymore but recent requests from international contacts reminded us that "Hollywood" is our biggest iconic asset. Those white letters on the hills and the little Golden Guy they hand out annually are truly world famous.

We contacted our friend Eileen Daley, Senior Catering Sales Manager at the Loews Hollywood Hotel and arranged a visit. After all, it does not get much more "Hollywood" than Hollywood&Highland.

Eileen and Jaclyn Slifer, Public Relations Manager, welcomed us on site.

The location is hard to beat! Hollywood&Highland has become the biggest international draw in Southern California, counting 25 million visitors annually.

Loews Hollywood completed a 31-million-dollar renovation in the summer of 2014 and offers 628 luxurious guest rooms, including 113 spacious suites. Guests enjoy the pool deck with Hollywood views,, exclusive access to the 4th floor bridge in the Babylon Gate, the "exhale" spa and access to the fitness center that overlooks Hollywood. 

Jaclyn sent us the following information:

The hotel has its own Helipad:    
The 2,025 square-foot Loews Hollywood helipad rests above the hotel’s 20th floor. As part of the “Top of the World” programming, introduced in June 2014, the helipad is available for exclusive experiences, such as rooftop yoga, romantic proposals, private dinners, champagne toasts and engagement photo sessions.

Meetings & Events:    
As the home of the Oscars, Loews Hollywood is known for grand events and one-of-a-kind experiences, and features 77,000 square feet of flexible meetings space. The re-design of the meetings space includes the grand Hollywood Ballroom (7,932 square feet) as well as 14,700 square feet of additional rooms across the Mezzanine and 3rd floor levels. The aesthetic complements the gray and purple tones consistent across the lobby and guest rooms.

The new LINC (Loews Immediate Needs Coordinator) phone line was introduced to Loews Hollywood in February 2014 to quickly service any requests guests may have while attending functions in the meeting rooms. Available 24 hours per day, seven days a week, LINC representatives expedite needs ranging from audio/visual equipment requests to meeting room box delivery services, all within 15 minutes. 

An all-new banquets menu was rolled out in July 2014.

Working Out with a View of the Capitol Records Building

Suite View Overlooking Hollywood Hills and Sign

Ballroom in Classroom Setup

Ballroom setup with Rounds

Iconic Hollywood Decor

Lobby Lounge

The surrounding infrastructure is outstanding. Several floors of subterranean parking, a metro station that connects Hollywood&Highland via Redline to Universal Studios as well as Downtown and locations beyond, outdoor event space - for instance the beautiful Loews pool deck with 360 degree Hollywood views - and a center that is equipped for large scale event load-ins and group arrivals as well as discreet VIP arrivals and exits.

You may witness TV and film taping at the Loews!
Jimmy Kimmel's theatre is located across the street. They use the Loews for location shoots.
Loews also works closely with the adjacent Dolby Theatre, home of the Academy Awards and many other events.

As they say here: "Stick with me kid and you will go places".

We will be happy to make you a success in Hollywood!


Photo Credits:

Photos 1, 2, 3 on top: Marion Renk-Rosenthal / EventWorks
View from Suite/ View from Fitness Center/ Art Work:Marion Renk-Rosenthal / EventWorks

Ballroom setups and Lobby: Loews Hollywood.