Monday, January 29, 2018

Event Report: Prohibition Era Theme Highlights Historical Los Angeles

Event Date: Friday, December 1. 2017
Time: 6:30pm to 9:30pm
Location: Vibiana, Downtown Los Angeles, CA
Guest Count: 600

The Los Angeles Tourism and Convention Board and Marriott International wished to highlight the rich and illustrious history of Los Angeles at THE EXCHANGE – Corporate Partnership Conference, the annual corporate meeting professionals event for Marriott International.

We were honored to create a Prohibition era event with our friends at LATCB and Marriott, applying the theme to every aspect, from beginning - the guest departures from the meeting hotel - to the surprise end of the event.

We loved this assignment! It was a wonderful opportunity to use a historic venue, Vibiana, originally constructed as the Los Angeles cathedral in 1876, in the midst of the ultra-modern Downtown neighborhood, to bring a 1920s themed event to life.
We used all indoor and outdoor areas of this completely historic but technically ultra-modern venue.

We transported the guests back in time by surrounding them with interactive period elements throughout the soiree.

Costumed characters added excitement from the start.
We placed "Newsies Paper Boys" who distributed single-sided one page special edition newspapers next to the buses that transferred guests from the meeting hotel to Vibiana.
Mobsters and Molls welcomed guests outside the venue entrance.
Guests were invited to take photos with characters in our photo op booths. We offered both a prohibition era-style jail prop for interactive photo opportunities, and an Art Deco photo booth with 1920s themed props.

Our Champagne Glass Girl greeted guests as they entered the main hall - setting the Baz Luhrmann inspired over-the-top Great Gatsby mood.

Themed entertainment enhanced the Prohibition party atmosphere. A DJ spun electro swing. Our Molls turned into Busby Berkley Dancers for a stage performance. A solo guitarist performed Django Reinhardt and 1930s jazz in the Speakeasy Garden.
Two tap dancers entertained guests with vignette appearances in the courtyard.
Gambling stations in the courtyard gave guests a chance to mingle while they played.

LATCB created a menu and specialty cocktails inspired by iconic restaurants of the era as well. Clifton's, the Polo Lounge, Musso & Frank Grill, the Original Pantry, Warner Bros Commissary and the Del Monte Speakeasy hark back to the Jazz Age and have endured through all time to this day.

"Bathtub Gin" inspired cocktails were served during the event. Guests were also offered personal flasks containing cocktail mixers as a giveaway item at the end.

LATCB and Marriott wished to end the event with a bang and on the spot to transition all guests to the after party at an adjacent location.

We created a "raid", complete with 1920s sirens, lighting effects and costumed Keystone Cops. Guests loved this surprise ending and unexpected transition to an After Party near the venue.

Thank you for reading!
Kristen Rensch and Ted Bowers

Monday, January 22, 2018

The Special Event 2018 - Come Meet Us in New Orleans!

We are getting ready for The Special Event Conference 2018.
Janet and Alisa are putting final touches on their seminars.
We look forward to meeting you at TSE 2018 next week.
We would love to see you in person.

Please email us:

Learning Objectives
1)Tips on Creating a Sales Strategy 2)Taking Control of Demanding Customers 3)Creating a winning sales presentation 4)Characteristics of a Successful Sales Person
Additional Information
CMP Approval: 
Earn 1.5 clock hour toward your CMP certification or re-certification in Domain I: Marketing

Aaron Kaufman, CSEP /  Moderator
Bobby Dutton, Director / Panelist
Alisa Walsh, Director of Business Development / Panelist

Tuesday, 01/30/2018: 2:00 pm - 3:30 pm
Room: 225
Session Number:   B08

Business & Professional Development
Meet some of the industry's top millennials, learn how they define success, the strategy that takes them there, and how they are shaping the future of the industry.

Learning Objectives
- Learn how modern communication can boost agility and lead to better results, faster. 
- Learn how to define your own success, and pursue it strategically. 
- How veterans can learn to work with millennials and how to can adapt their work style to match the ever changing industry 
- Creating the new RFP - reenergizing an old process 
- Importance of personal branding and breaking the barriers of expectations 
- What the future of the events industry looks like from the next generation's perspective
Additional Information
CMP Approval: 
Earn 1.5 clock hour toward your CMP certification or re-certification in Domain G: Meeting or Event Design

We are proud to be Gala Award Nominees.
Let us celebrate.

Gala Awards

Thursday, 02/01/2018: 8:00 pm - 9:30 pm
Room: Great Hall A

Location: Ernest N. Morial Convention Center/The Great Hall
Event Details: Awards Celebration
Event Chair: Scott Frankel, President, Animatic Media, LLC
Rate: Free Admission to All Attendees
Join us as we celebrate the industry's best who produced spectacular events over the past year. The Special Events magazine's advisory board selects events that raise the bar for innovation. Find out who takes top honors at this year's ceremony.

Thank you for reading! See you in New Orleans.

Monday, January 15, 2018

Event Report: Bringing Iconic San Francisco Landmarks Indoors. We Did It.

Los Angeles clients had been happy with the location based immersive branding we provided. We were happy to replicate the concept in San Francisco.
The Event: A Welcome Reception for 450 guests.
The Challenge: we completely transformed an existing space within a strict time limit.

We had been tasked with creating and producing the Golden Gate Park, Mission District, Haight Ashbury, Embarcadero, North Beach, Russian Hill and Chinatown for this extensive reception.

Alisa Walsh: "We decided to give the Neighborhood theme a new creative twist. Our team came up with "Snapshots", iconic images of San Francisco, that we turned into design reality.
In cooperation with the hotel's banquet department we then matched food and beverage with the neighborhoods.
We also matched the entertainment to the themes.
Our challenge: this event took place in a foyer and several breakout rooms. We produced the largest installation in the foyer and created six more distinct designs for each breakout room. Seven designs for one event.
This meant lots of moving parts for the time-restricted setup and strike. We started at midnight before the event and had returned the location to its habitual state by 6am the next day.
Our Instagram loving guests loved the real life snapshots."

Thank you for reading!