Monday, November 28, 2016

Event Report: All of Iconic California In One Space



The Event: An Automobile Pre-Launch Event

The Location: HNYPT in Downtown Los Angeles

Event Date: the Eve of the Opening of the 2017 Los Angeles Auto Show

Guest Count: 175+

The Theme: Iconic California Road Trip


We had the pleasure of working with our dear friends from The Performance Group (TPGNC.com) and satoriteller to turn a creative dream into a design reality.

The idea: taking a group of international guests, including many high profile VIPs and celebrities, on an iconic California road trip.


Three destinations were chosen to inspire their road trip dreams: Joshua Tree, San Diego and Lake Tahoe.
We provided each destination with themed and distinctive food and beverage stations as well as seating groups.
The challenge: bringing these incredible landscapes into an indoor event space in Downtown L.A..

Kristen Rensch: “The fun challenge of producing décor for this event – three distinct lifestyle areas that each represented the MINI brand - was ensuring every décor item in a relatively small space contributed to and impacted the story we were collectively trying to tell, and that it conveyed brand messaging. Careful thought and review went into every piece of décor or lifestyle equipment we selected."

Guests enjoyed satoriteller's custom video story experiences, visible only through MINI "polarized" windshields, the idea behind this was to simulate a real MINI road rip that adds stories to your life and expands your horizons.

Ted Bowers: "The clever way satoriteller integrated the technology was ingenious! The artful storytelling transported me from the cocktail atmosphere into each life experience."

The highlights of the evening: the reveal of the new 2017 version of the automobile, hidden in a tent that separated "San Diego" from "Lake Tahoe" and the reveal of the Dakar Rally racing version, camouflaged by photo walls in the desert area.

San Diego: Beach Life.


Lake Tahoe: Mountains and Snow.




The Desert: align your chakras in bohemian Joshua Tree and sip martinis in Mid-Century Modern Palm Springs.




Thank you to Lisa Sato and Raymond Brown for the wonderful collaboration from Kristen Rensch, Ted Bowers and Janet Elkins!


Monday, November 21, 2016

Giving Thanks!

Before you head out to celebrate Thanksgiving, please enjoy this very funny and sweet "Fugue for Turkey", starring the brilliant Broadway star Matthew Broderick and the equally wonderful James Corden.



All of us here at EventWorks are thankful
for your friendship and collaboration!
Happy Thanksgiving!



Monday, November 14, 2016

Taking a Moment to Honor Bob Dylan



Apple News sent us their top story this weekend: How to De-Stress! We hear you, Apple! Let's keep breathing and relax!
No artist seems better for the soul at this time than Bob Dylan, recent winner of the Nobel Prize for Literature and 60s Peace Movement icon.



Wishing everyone a wonderful week!

Monday, November 7, 2016

Janet Shares Her Laos Vacation Adventure


Janet and Steve Elkins just returned from a wonderful, adventuresome trip to Asia. The main destination: Bhutan. But since Janet was sort of "in the area" she was very happy to reconnect with her longtime friend and protegee Sompheng in Luang Prabang, Laos.
Sompheng and his family honored Janet and Steve with a traditional honor: a baci ceremony.

Janet and Steve Elkins just returned from a wonderful, adventuresome trip to Asia. The main destination: Bhutan. But since Janet was sort of "in the area" she was very happy to reconnect with her longtime friend and protegee Sompheng in Luang Prabang, Laos.
Sompheng and his family honored Janet and Steve with a traditional honor: a baci ceremony.

Sompheng learned English and entered the hotel industry.
"We are so happy to see him succeed. He is currently working as a Front Desk Manager at a luxury hotel in Luang Prabang."

Sompheng and Janet reconnect in Luang Prabang.    

"During this visit, Sompheng surprised us with a invitation to his family's home. We crossed a river by barge, then drove and walked a little further to join his family. Once we arrived we noticed that event preparations were in full swing."
       

"We were really overwhelmed to learn that they were honoring us with a traditional baci ceremony! This ritual is performed to celebrate happy occasions in life and in our case, we were being feted as important guests. The women were creating absolutely stunning floral centerpieces for the ceremony. Everyone was busy cooking a feast. Once everyone was ready, Sompheng gathered with the elders in his family."

"His father, an elder, started the ceremony with a prayer chant. Men and women all came together for the 32 strings ritual. The 32 strings symbolize an ancient belief in Laos that the human being is a union of 32 organs and that the kwan watch over and protect each one of them. It is of the utmost consequence that as many kwan as possible are kept together in the body at any one time. Since all kwan is often the attributed cause of an illness, the baci ceremony calls the kwan or souls from wherever they may be roaming, back to the body, secures them in place, and thus re-establishes equilibrium.
And yes, we have to admit, we googled this to learn more about it.
As we were at the center of the ceremony we were very moved by it."

"As instructed we kept our strings for 3 days! The ceremony concluded with the feast. We will never forget this wonderful, traditional Laotian honor and the pleasure of meeting Sompheng's family."





"Our visit with Sompheng was the start to our vacation and the strings protected us for our entire trip. We had a wonderful time in Luang Prabang and later in Bhutan where thanks to Facebook's "friends nearby" we bumped into friends from Pasadena! What a small world it is!"