Powered by EventWorks, Inc.

Pages

Monday, May 2, 2016

Event Challenge: Our Crew Beat Santa Ana Wind Storm



It was not just another sunny day in California as we were setting up for Bruin Day.
The forecast had mentioned gusty winds. They turned into a full blown Santa Ana windstorm that caused such damages that it made national headlines.

Carolyn Vasi and her crew went into rescue mode to get the job done.

Production Manager Carolyn Vasi: "We are used to these wind events in Southern California but this one turned out to be a lot more severe than forecast. The wind force turned over full trucks on the freeways and oak trees broke like matches. Santa Anas have a way of starting abruptly and ending abruptly. We were in the midst of the setup when it started to blow. Our tents were tossed around like tumble weeds."

Thankfully the event location was not too far from our warehouse. Carolyn dispatched the truck to get the storm gear and the setup for the outdoor event proceeded with only a slight delay.



Carolyn: "We had to make some adjustments to ensure the safety of all attendees. We used extra heavy blocks to tie down the tents and re-enforced the bracing around all tenting. Furthermore we lowered all tent heights a bit, placed desks and chairs inside instead of in front of the tents. Usually the signage is installed above the tents. We lowered all signage to below the tent tops to secure them better. The extra heavy sandbag blocks worked wonders."

Our storm-proof setup worked! Tents, furniture, signage - everything was rock solid
By next morning the winds had diminished and all attendees enjoyed the outdoor event.



This was not the first time that unexpected weather disrupted our work. It seems to be a safe bet to plan an outdoor event in Southern California but we still have to have Plan B.

Wishing you - especially our friends in the tornado and flooding plagued Mid West - a sunny week!

Janet

Monday, April 25, 2016

Welcoming Future Event Pros To Our Office

 
One recent Friday we had the pleasure of welcoming a group of future colleagues from the Collins College of Hospitality Management at Cal Poly Pomona to our offices. We had a great time sharing our knowledge with the students on their field trip.
It was an educational experience for all of us!


Alisa Walsh, Director of Business Development: 
"We had been invited by our friends at the Los Angeles Tourism and Convention Board to provide the students with a site visit of an event production company because we have our design and production studios in-house. Every event we produce is put together here, step by step, all in on place, in South L.A. It was an honor to participate and welcome this energetic and curious group of students."

In order to provide all 40 attendees with an in-depth and close-up experience during their 45-minute visit we organized them in three rotation groups.

Alisa: "Ted, Kristen and I gave the group an introduction to the production process from A to Z. Kate and Brynne offered students a tour of our decor and floral design studio. Carolyn and Max welcomed everyone to the warehouse where our team was working on the construction of customized set pieces.
We all participated in very lively Q&A sessions which also proved to be very informative for us."      

           
Brynne, Kate, our office canine Beatrice, and Max present our Decor and Floral Design Studio.  

Sasha Tani, Director of Destination Services at L.A. Tourism & Convention Board:
"The purpose of this site inspection day was to familiarize students with various supplier partners to understand the behind-the-scenes of executing an event. In addition, students got the opportunity to learn of different career paths in the Hospitality industry.
It was a pleasure bringing the next generation of event planners to EventWorks to showcase all the moving parts that go into producing large scale and special events. The students really loved seeing all the departments from sales, to floral design, to props, and all the people that it takes to make the final event come together."

Alisa Walsh: "It was very interesting and refreshing for us to discuss our work with such a motivated group and we gained new insight into our process by learning about it from an outside view. We got very interesting questions from the group, that resulted in discussions related to everything from the cost of events, sourcing creative ideas to work-life balance, a topic that was much on the mind of the students as our work schedule does not fit into a Monday-Friday 9 to 5 time frame. Future event producers need to know that it is more of a work-life integration instead of balance. But this industry is a lot of fun and very fulfilling to creative minds."


If you are interested in an event industry career, you should consider attending the Collins College!  Here a very short description:

With over 1,000 undergraduate students, the college is the second largest of its kind the country. Founded in 1973, it was the first hospitality management studies program in California and its thousand students make it the largest such school in the state. As of 2010, The Collins College of Hospitality Management is ranked third in the nation by restaurant executives. With over 1,000 undergraduate students, the college is the second largest of its kind in the country.

Thank you to Sasha Tani and the LATCB for including us in this program!

Warm regards,
Janet

Monday, April 18, 2016

Here Comes Uncle Sam! We Have The Cure for Tax Day Blues!


Is that YOU in the post office line?
Yes, dear fellow Americans, it's Tax Day across the land.
We are in the business of entertainment and we have found a selection of uplifting and motivating videos and music sure to make this double whammy Monday better.

James Corden is on a roll! Watch him here, singing Tax Day Carols with Katharine McPhee on The Late Late Show.


Maggie explains to Homer how it has to be done in this Simpson classic.
                   

And we really love this happy Tax Day Celebration - Ode to Baby Daughter as this rapper dad celebrates new deductions!
Tax Day Celebration by La Guardia Cross


Last but not least, let's put some pep in your step!
DJ Lee Dyson has just the list for you!
Click - Play - Rock on!
Music for Tax Day on Spotify



Fingers crossed all my friends get refunds!
Keep Calm - and have a wonderful week.

Janet

Monday, April 11, 2016

Site Report From A Land Not Far Away: Terranea Resort

Hard at Work: Janet, Ted and Kristen
As Executive Producer Kristen Rensch put it: #ILOVEmyjob.
We just wrapped a series of events for an international client in a gorgeous location close to home: the beautiful Terranea Resort, the only ocean front resort in Los Angeles County.
We have worked here repeatedly in the last few years and we also love to come to meet friends at Nelson's for a weekend lunch.
Terranea Resort has very much to offer to the meetings & events industry.
Please read on.

Terranea Resort in Rancho Palos Verdes
This well-known aerial view speaks more than a 1000 words.
Terranea Resort occupies 102 acres of the most breathtaking ocean front in Rancho Palos Verdes.
Located only 20 miles, a 30-minute drive, from LAX International Airport, this full service resort is very accessible while it also provides absolute privacy and tranquility in Los Angeles County. The privacy and beauty may be reasons that celebrities love this place!
And Hollywood has come calling aplenty. Recent blockbusters filmed on the property include 'Pirates of the Caribbean,' 'The Aviator,' 'Pearl Harbor,' 'Charlie’s Angels,' 'Fun with Dick and Jane,' 'Savages,' and 'This is 40'. TV viewers will recognize it from multiple location shoots, including a romantic "The Bachelor" wedding.

The location is ideal for meetings and events because the resort offers all amenities, including board rooms, ballrooms, outdoor event spaces, its own 9-hole golf course, several outstanding restaurants, a long list of activities, full spa services, several pools and secluded beaches, all in one place.

Ted Bowers: "Our experience with the in-house staff speaks for itself. Everyone really goes above and beyond. The staff is amazing."
Welcome Reception at Nelson's
Nelson's was a great location for the Welcome Reception for our guests, most of whom had endured a long, overnight international flight. What a start to the meetings! Cocktails and California cuisine  with a backdrop of sunset over the ocean and mild ocean breezes.

Our event series took place in late March 2016. Our guests experienced sunshine and mild temperatures. Many attendees reported spotting grey whales right off the beaches as they migrate from Mexico to Alaska in Spring.
The Resort Pool
Things to Know for Event and Meeting Planners
Please see here the Destination Luxury Hotel's Fact Sheet:

Terranea Resort, A Destination Hotel, is Southern California’s premier meeting and event destination.
Opened in June 2009, the 102-acre luxury estate welcomes with more than 135,000 square feet of flexible meeting and event space in a majestic oceanfront setting and the capacity to host receptions with up to
1,500 guests. Planners will find a warm haven at this Mediterranean-style resort, with more than 75,000 sq. ft. of outdoor and 60,000 sq. ft. of indoor event space; three main ballrooms, the largest at 18,000 sq. ft.; 33 meeting rooms; as well as executive board rooms and hospitality suites, all framed by the Pacific Ocean. Spectacular indoor and outdoor venues range from elegant ballrooms to coastal terraces, lush gardens and manicured lawns overlooking the scenic Pacific coastline as well as Catalina Island.
In addition to its ideal setting, Terranea also offers upscale amenities for guests, including a luxurious spa, award-winning golf and celebrated cuisine. For meetings, state-of-the-art business capabilities and
spacious guest retreats cater to gatherings of any size. The 582-room resort features a 360-room hotel alongside 20 two-bedroom bungalows, 50 three-bedroom ocean view casitas and 32 luxury villas that
provide groups with more intimate settings. Easily accessible, the resort is conveniently located 30 minutes from both Los Angeles International and Long Beach airports and just 30 miles southwest of downtown Los Angeles.
The Santa Rosa Boardroom


Breakfast on the Mar'Sel patio


INSPIRED INDOOR SETTINGS
Palos Verdes Grand Ballroom
With elegant décor and sweeping coastal views, the 18,000-square-foot Palos Verdes Grand Ballroom offers an unrivaled setting for lavish celebrations, award banquets, conferences and tradeshows.
Attendees gather beneath soaring 24-foot ceilings in this spacious venue, which flows seamlessly between graceful foyers and the outdoor Palos Verdes Terrace overlooking the Pacific Ocean. The Grand
Ballroom seats up to 1,000 guests, and can be divided into several sections to accommodate large and small groups.

Marineland Ballroom
This comfortable venue located just off the main lobby offers 6,600 square feet of meeting space, highlighted by 19-foot ceilings and sunlit bay windows that look out over endless ocean vistas. Ideal for
mid-sized functions, the Marineland Ballroom seats up to 400 guests and features generous foyer space. The ballroom also divides into three smaller sections, each equipped with large dropdown screens and
Lumina 6500 projectors.

Catalina Room
Floor-to-ceiling windows and an expansive outdoor terrace overlooking Catalina Island provide a scenic backdrop for receptions and special events. The 4,300-square-foot multi-functional Catalina Room seats
up to 230 guests, with additional seating and event space on the terrace or rolling lawns just outside.

Point and Cove Meeting Rooms
For more intimate business gatherings, Terranea offers 15 sophisticated breakout rooms in a multitude of configurations. The resort’s Point and Cove meeting rooms are conveniently located on the ground floor.
Many feature seamless flow to ocean view terraces, allowing guests to mingle amid the striking beauty of Rancho Palos Verdes’ natural setting.

Executive Boardrooms
Guests can also choose from three state-of-the-art boardrooms, two that feature their own fireplaces. Each of these executive spaces offer fully integrated A/V functionality, as well as private balconies overlooking the lush grounds of the resort and the Pacific horizon.

Hospitality Suites
Terranea’s three hospitality suites provide space for additional entertaining or intimate meetings in a stylish, residential setting. Guests relax in spacious living areas with panoramic ocean views and private
walkout terraces.
Cozy Nights by Nelson's Fireplace


OCEANFRONT EVENTS
Unique outdoor spaces at Terranea Resort have been meticulously developed to heighten and preserve the natural beauty of their surroundings. A total of nine outdoor venues offer 75,000 square feet of additional space for weddings and receptions, concerts, business retreats and social events. Guests choose from sunlit terraces and lush natural lawns poised above coastal bluffs, all with sweeping views of the Pacific Ocean.

With a gently rolling lawn and a dramatic ocean backdrop, The Meadows is an ideal venue for outdoor weddings and special occasions that provides 16,000 square feet of event space. Equally breathtaking, the 13,000-square-foot Palos Verdes Terrace flows seamlessly from the adjacent Palos Verdes Ballroom to complement grand celebrations or set the stage for elegant outdoor gatherings.



Contact:
Please email any enquiries to the Group Sales Department
TerraneaSales@destinationhotels.com
Phone: +1-310-265-2801


How Eco-Friendly is Terranea Resort?
Fact Sheet:

Natural Haven Terranea Resort, A Destination Hotel, retains the essence of the unspoiled beauty of California’s coast. The resort was meticulously designed with the utmost reverence to its native environment. Guided by the philosophy of ecological sustainability, the resort’s aesthetic embraces a continuous interplay with nature and the existing coastal habitat and Pacific Ocean. Every effort has been made to
protect and steward this unique environment on the Palos Verdes Peninsula, preserving one of Southern California’s most scenic and coveted coastlines for future generations.
Minimal Impact Terranea is dedicated to protecting the valuable coastal resources that define the Palos Verdes Peninsula and make Terranea one of the most valued natural locations in the world. From the beginning, Terranea Resort has been committed to minimizing its environmental footprint. Eco-friendly practices are featured
prominently throughout the resort, adhering closely to measures that protect open space, improve wildlife habitat and enhance local water quality. Today, Terranea occupies only one-quarter of its 102-acre site – allowing guests to enjoy more than 75 acres of natural landscape.

Additional Environmentally Friendly Measures:
• In October 2012, Terranea Resort collaborated with Waste Management (NYSE: WM) to expand its commitment to sustainability and green practices by including food waste recycling. With the new food waste recycling program, Terranea’s goal was to increase the amount of waste reused by 50 percent. Currently, Terranea’s waste management efforts divert 80% of the resort’s waste from landfills. Terranea boasts one of the most comprehensive recycling programs in the Los Angeles area.
• No land was removed from the area during the development of Terranea. Instead, existing structural and raw materials were recycled in the site preparation, including more than 65,000 tons of onsite stone that was quarried and crushed to utilize under roads and walkways.
• Approximately 45 mature trees, legacies of Marineland dating over 50 years old, were carefully boxed and preserved during construction and then replanted throughout the site as a tribute to the area’s history.
• Terranea employs natural irrigation and water treatment through a series of wet ponds and vegetated wetland channels called Bioswales. These wetlands enhance water quality and also serve as a habitat for native avian species. First flush rainfall collection systems called Storm Filters also reduce and treat the runoff of pollutants.
• The resort’s native plant palette features coastal species indigenous to Palos Verdes and the Channel Islands. The development team worked diligently to restore, protect and preserve the ecological balance of the area by replacing non-native plants with ones indigenous to the region. Each were locally cultivated and grown by the Palos Verdes Land Conservancy to reinforce biodiversity. Pesticides and fertilizers are limited to those which are either
organic in nature or pose no residual effect on the environment.
• All three sparkling resort pools are treated with saltwater in lieu of a fully chlorinated system. The process is both environmentally friendly and healthier for pool users.
• Terranea’s sustainable growing philosophy incorporates seasonal dining menus that feature local ingredients and organic, freshly picked produce and herbs from the Chef’s Garden and nearby Catalina View Gardens.
Natural Terranea Resort encourages guests to explore its unique ecology and Encounters embrace environmentally friendly practices through a variety of conservation programs as well as exciting and educational activities.
With more than 14 acres of natural habitat surrounding the resort, it is easy to observe the local fauna at Terranea. The resort offers many opportunities to view a range of wildlife in their natural environs. Guests can enjoy sights of everything from whale migrations to spotting the endangered El Segundo Blue Butterfly.
• Docent led tours guide visitors along the resort’s extensive walking, hiking and bird watching footpaths along the scenic Discovery Trail, part of the Palos Verdes Peninsula trail system. The tours help further the awareness of the land’s unique ecology, educating guests on the resort's coastal flora and fauna, like the California crabapple, a rare species that grows only on the Peninsula and Catalina Island.
• California Blue and Pacific Gray whales migrate the waters just 50 yards offshore and can be viewed almost year round from Terranea. The Pacific Gray Whale mesmerizes spectators with up to 2,500 coastal sightings a year. A one-of-a-kind volunteer program lets guests participate in the official
whale count.
• The Pointe Discovery activity center and adventure concierge specializes in unique and indigenous recreational excursions, ranging from horseback rides and ocean kayaking to tide pool treks through diverse marine habitat at the Terranea Beach Cove and even falconry.
• For guest enjoyment and in support of the local community, several
telescopes are set along Terranea’s coastal bluffs, to view the whales, sea lions, and dolphins continually present offshore. Proceeds from the coinoperated telescopes are donated to area non-profit environmental
organizations: The Palos Verdes Land Conservancy, Marine Mammal Care Center and Algalita Marine Research Foundation.
Unique Green Terranea Resort embraces the vision of Destination Hotels & Resorts’ Measures environmental initiative, Destination Earth, in decreasing energy and water usage, reducing waste, increasing recycling and composting, and purchasing local and organic food and beverages when possible.

In addition to these standards, Terranea is committed to innovative solutions that help inspire guests and develop a greater degree of environmental awareness.
Green Measures:
• Employee uniforms are made of bamboo or chemical free organic cotton, wool or hemp, and organic dry cleaning services are offered
• Hybrid and low emission vehicles are used to reduce carbon emissions, and carpool programs are encouraged for resort staff
• Dimmers, motion detectors, low-voltage devices and fluorescent bulbs are utilized to reduce total lighting
• Terranea’s golf tees are completely biodegradable
• Guestrooms offer biodegradable amenity containers and a voluntary reuse program for linens and towels
• Pointe Discovery offers an innovative Fun with Purpose program that
provides exciting activities that also promote and support the environment.
Programs include sea lion releases, plant-a-tree, edible landscapes and more.

Lucky guests may come across Marine Mammal Care Center staffers as they release rehabilitated sea lions back into the wild at Terranea Resort.

I know, I know, we are gushing! And No, they are not paying us to write this!
We really enjoyed our time at Terranea Resort — it’s especially wonderful when you get to work with wonderful clients (and if you are reading this T.Y. and K.U and N.Y - that means you).
Terranea Resort is a great place for meetings and events and we would love to work here with all of you!      

    
Call us! Pretzels and beer at Nelson's on us!

Wishing you a wonderful week!
Janet         

Monday, April 4, 2016

Event Report from Ontario, California: Honored To Produce The State of The City Event For This Fast Growing Destination


Southern Californian CVBs like to advertise the fact that visitors can snow ski and ocean surf in the same balmy winter day.

We just produced the
2016 State of The City Event for Ontario, a city
which is actually located so centrally that this statement becomes true!

The Ontario Convention and Visitors Bureau launched in 2012.  The Ontario International Airport Authority took control of the airport recently.
The tourism and meeting industry in Ontario is growing so fast it deserves to be called:
Boomtown USA!

Ontario, located half way between the Pacific Ocean and Palm Springs and a gateway to all areas of Southern California as well as Las Vegas, had a lot to celebrate during the 2016 State of The City.

The Greater Ontario CVB's work is showing great results.
In 2014 Ontario's hotel room occupancy growth rate was more than two times larger than in other Southern California destinations.
The Convention Center hosted 32 conventions in 2014, 47 in 2015, and has booked 64 in 2016.
Meeting numbers are equally impressive. 450 meetings were held here in 2015.
The forecast number of total visitors in 2016 is 553,000, an increase of 36% over the previous year.

The State of the City, a business and general community event, spanned three distinct phases in three locations inside the convention center over the span of 6 1/2 hours that celebrated successes and announced future developments and projects.

We were tasked to create a concept that included branding, excitement and social settings that encouraged business and mingling.

Sue Oxarart, Director of Communications:
"What I like about EventWorks is that they listen. They understood our vision and made it better. There was a lot of back and forth in pre-production. EventWorks provided the pizzazz."


The Event:

Wednesday, March 23rd, 2016 from 3PM to 9:30PM.
Three Phases:
Sponsor Reception (150 guests)  -
General Reception (800 guests) -
Post Reception (950 guests).

Location: Ontario Convention Center
EventWorks Executive Producer: Brynne Peña


Our Vision: to create a focal point in the ballroom with a 20' wide fountain overhang ceiling treatment, Star Drop perimeter drape on a 80' circular truss with an inner lit central bar with LED column back bar for the final event, the 900 guest post reception.


 Here you see it in action! 

The Sponsor Reception:
Sue Oxarart: "The room was very dynamic. The decor was very visual."



Guests transitioned from the Sponsor Reception to the General Reception via a 40' video tunnel running cloud imagery in line with the evening’s theme: Reaching New Heights. 


Cocktail tables featured event graphics and an 80’ circular star-drop curtain further enhanced the subtle sky & space theme of the evening.

  

The Post Reception featured a central bar, food stations, seating groups and DJ entertainment. 

Featured Speaker "Queen of QVC" Lori Greiner of "Shark Tank" television fame inspired the guests with her truly motivational presentation!

What a pleasure to share positive economic and general news!
See you in Ontario!

Thank you for reading!
Warm regards,

Janet 

Photo Credits:

Images 1 and 3: William Vasta
Image 2: EventWorks Rendering
Images 4-7: Gilbert Baghramian 

Monday, March 28, 2016

Nutrition Revolution! Meet Watson - Your Friendly Robot Mixologist!


If you had the chance to attend SXSW in Austin, TX, last week, you may have enjoyed a customized drink designed by "Watson", IBM's most advanced cognitive computing platform. IBM's Cognitive Bar was one of the big hits at the conference. Watson's cognitive skills will change Food&Beverage as we know it!

You may remember Watson as the first computer to beat the world champion in "Jeopardy" 5 years ago. At the time, some cried out that artificial intelligence would be the end of humanity as we know it.

Actually, in the 5 years since his game show win, Watson has evolved into a worthy assistant to humans in many aspects!
His cognitive skills allow him to make ever smarter, more helpful suggestions, much to our benefit.

Watson is world leading in his technical capability to organize unstructured data, understand complex questions and present answers and solutions! He is a thinking computer.

The demonstration at the Cognitive Bar in Austin explained it clearly.
Patrons arriving at the bar make a few, easy decisions: current mood, location and a list of your favorite ingredients.
A memory chip stores the information.
The patron proceeds to the bar as usual where human bartenders are ready to serve.
"Watson Twist" takes the guessing game out of the menu options.
The Patron swipes the microchip across a reader. Watson Twist spits out the perfect recipe for the most satisfying drink. The bartender puts it together.


Attending journalists were thrilled. The drinks often contained unexpected, yet delicious, new concoctions. New, completely customized cocktails were offered to every patron.

While this is fun and a nice event app entertainment angle, Watson can actually achieve a lot more in Food & Beverage.

Back in 2014 IBM brought the first cognitive food truck to SXSW.
Watson was programmed to analyze food related tweets - and create new recipes based on current favorites to feed festival goers.

In April of 2015 Chef Watson released its first cook book. 65 recipes conceived by the super computer and a team of American chefs that were produced by Watson's ability to extract facts from millions of pages of literature and draw relationships between them. This allowed it to produce a database of recipes, dish types, cooking styles, human psychology, and taste preferences, along with feedback and oversight from chefs and diners, and from that, create new dishes.




The next important step will come by combining Watson's culinary skills with Watson's extensive health care knowledge.

In 2013 IBM partnered with Memorial Sloan Kettering to develop Watson's oncology data base.

Watson for Oncology has an advanced ability to analyze the meaning and context of structured and unstructured data in clinical notes and reports, easily assimilating key patient information written in plain English that may be critical to selecting a treatment pathway.
By combining attributes from the patient’s file with clinical expertise, external research, and data, Watson for Oncology identifies potential treatment plans for a patient. This means doctors can consider the treatment options provided by Watson when making decisions for individual patients.
Watson ranks identified treatment options and provides links to supporting evidence for each option to help oncologists as they consider treatment options for their patient. Watson for Oncology draws from an impressive corpus of information, including MSK curated literature and rationales, as well as over 290 medical journals, over 200 textbooks, and 12 million pages of text. Watson for Oncology also supplies for consideration supporting evidence in the form of administration information, as well as warnings and toxicities for each drug.

Combining Health and Food is the logical next step.
Watson is a cloud based API. Developers are invited to participate in the development of new Watson-based apps.

Nutrino already developed Watson based apps, available in your app store, that will guide you through very personal, customized diet choices.
Yaron Hadad, Nutrino's co-founder and Chief Science Officer, calls this the "Nutrition Revolution".

At this time, 100 iOS based Watson apps are available. Many assist in customer relations.
Take the Passenger+ iOS app for SAS, Scandanvia's largest airline, for example. Flight attendants can quickly view a passenger's past preferences and purchases to offer more of what the flyer might want or need during travel before they even ask.

We can envision the event where our attendees answer a few questions about mood, health, food likes and dislikes and allergies to get equipped with their very customized microchip that will guide their choices at the restaurant stations or allow Watson to create a fresh new, totally custom dish on the spot. We will still have chefs to whip it up! At least for now. 

It's not all just serious and cerebral.
Princess Leia and IBM have teamed up to support Bots in this brand new cognitive world with "Coping With Humans".



Oh yes, it is a brand new world.

Have a wonderful week!
Janet 


Sources: IBM, Memorial Sloan Kettering, Nutrino, 

Monday, March 21, 2016

The Amazing Motivational Value of The Haka Dance


The haka is traditionally a war dance performed by Maori ancestors before going into battle to show their fearless commitment to win. They performed knowing they were facing death and had no choice but to fully commit. We certainly hope that guests at our corporate events do not face such dire possibilities. However, the haka is a great tool to motivate and unite as we learned from New Zealand's rugby team. Recently a client energized the opening of a General Session with our custom haka.

The Event: an annual sales meeting of a large, nationwide American company.
Our Tasks: we produced several events, ranging from Opening Session to General Sessions to finally the Awards Night.
Guest Count: 700
The Theme: ONE.
The Purpose: this meeting had to motivate, encourage, energize and - most of all - UNITE!

Internationally renowned author, speaker and business consultant James Kerr was the natural choice as opening session keynote speaker. James Kerr had extraordinary access to the most winning athletic team in the history of the sports world: New Zealand's national rugby team, the famous All Blacks. As a result of his immersion into All Black culture, James Kerr authored the bestseller "Legacy", applying the All Blacks' recipe for success to the business world.



James Kerr discusses his own insights into the All Black culture:

"I discovered that being the best in the world is about more than just technique. That rugby like business and like life is a game played primarily in the mind."

What makes the All Blacks such a successful team, and what is their competitive advantage?  What could this team teach us about leadership?

"A values-based, purpose driven culture is a foundation of the All Blacks' approach and sustained success… In fact, in answer to the question, 'What is the All Blacks' competitive advantage?' key is the ability to manage their culture and central narrative by attaching the players' personal meanings to a higher purpose. It is the identity of the team that matters – not so much what the All Blacks do, but who they are, what they stand for, and why they exist."

Thinking as ONE has turned the All Blacks into rugby World Champions and the most winning team of all times, with an unbelievable 86% winning record.

Let's use this technique in business!

We demonstrated ONE  by inviting volunteer employees to join the traditional All Black haka ritual, Ka Mata.
The All Black perform this haka before every international rugby encounter. It is said to strengthen their resolve while it intimates the opponent. Watch them in action last October at the beginning of their match against France! Yes, they won!

You wonder how they did? The score: 62-13 for All Blacks!

Our version of the Ka Mate Haka. The interactive sequence ended the Opening Session on the highest note!


EW Haka Dance from EventWorks on Vimeo.

The Preparation: two weeks before the event we sent an instructional video and the Ka Mate text to our fearless dancers for private practice.
We only had a one-hour group rehearsal with the proferssional haka leader and our group on the afternoon before the opening session.

The Reaction: the audience was completely surprised as this part of the program had been kept completely secret. They loved their colleagues' courage to perform on stage and their commitment to become warriors on behalf of the whole team.

It opened guests' minds to the possibility of "ONE".


We are happy to say that we always feel as ONE:
Ian Seeberg – Content Producer & Writer
Kristen Rensch – Associate/Line Producer
Ted Bowers – Executive Producer
Greg Holford – Creative Director

We are grateful for the opportunity to work on such uplifting, positive and encouraging events! Thank you to our client!

Happy to note that today is the first day of Spring!

Wishing you a positive week!
Janet