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Monday, January 15, 2018

Event Report: Bringing Iconic San Francisco Landmarks Indoors. We Did It.



Los Angeles clients had been happy with the location based immersive branding we provided. We were happy to replicate the concept in San Francisco.
The Event: A Welcome Reception for 450 guests.
The Challenge: we completely transformed an existing space within a strict time limit.

We had been tasked with creating and producing the Golden Gate Park, Mission District, Haight Ashbury, Embarcadero, North Beach, Russian Hill and Chinatown for this extensive reception.

Alisa Walsh: "We decided to give the Neighborhood theme a new creative twist. Our team came up with "Snapshots", iconic images of San Francisco, that we turned into design reality.
In cooperation with the hotel's banquet department we then matched food and beverage with the neighborhoods.
We also matched the entertainment to the themes.
Our challenge: this event took place in a foyer and several breakout rooms. We produced the largest installation in the foyer and created six more distinct designs for each breakout room. Seven designs for one event.
This meant lots of moving parts for the time-restricted setup and strike. We started at midnight before the event and had returned the location to its habitual state by 6am the next day.
Our Instagram loving guests loved the real life snapshots."







Thank you for reading!

Monday, December 18, 2017

Happy Holidays and a Happy New Year!

Happy Holidays and a Happy New Year!

As 2017 draws to a close we wish you all a wonderful, peaceful time with your loved ones and we are happy to share thoughts that inspire us to look forward to 2018.

Best Wishes from all of us at EventWorks

Monday, December 11, 2017

Our Thoughts Are With Friends and Family Affected by the L.A. Fires



As we are writing this six wildfires are raging in Southern California. 200 000 people had to evacuate their homes, including our former operations manager Dee Cannella. Life in the Los Angeles area has been turned upside down for the time being. Here is a list of useful links to keep Event Pros up to date.

It seems to be the year of natural disasters in large urban areas. We watched from afar as hurricane after hurricane slammed into Texas, Florida and Puerto Rico, not to mention the neighboring Caribbean islands and Central America and Mexico and we worried about friends in Northern California when flames engulfed Napa and Sonoma Counties.
This time Southern California is making worldwide headlines. According to authorities it could take weeks to get all fires under control but as we learned from Houston and Florida, life goes on.
Our friends from the Los Angeles Tourism and Convention Board sent out a very useful website link that delivers all the information to our industry on one site:


To obtain updates via Twitter, please use the following links:


As horrible as the situation is some people's actions restore our faith in humanity. Many of our Facebook friends are offering their guest rooms to evacuees. And this video by RMG News has gone viral: a man saved a rabbit from the fire along Highway 1. 
All Rights RMG News/ The Dodo

There is hope in any situation.

To all of our local friends and family: be safe.

Monday, December 4, 2017

EventWorks Is Proud to Announce Their 2018 Gala Award Nomination



Brynne, Alisa, our friend Paul, Janet and Ted.

We are happy and honored to be 2018 Gala Award co-nominees for
BEST ON-SITE CATERED EVENT BY A HOTEL BANQUET DEPARTMENT: 
JW Marriott Los Angeles LA LIVE, and EventWorks, Los Angeles.

Jeff Stutts, Director of Event Planning, JW Marriott Los Angeles L.A. LIVE:
“We are honored to be nominated alongside Eventworks for this award, which is a true reflection of the innovation and hard work that goes into executing such a comprehensive event. Eventworks creative staging brought the ‘character’ of each space to life, showcasing the unique capabilities of the hotel’s venues.”  

We are very grateful to all our friends at JW Marriott for the wonderful opportunity and the trust they put in our team.
Congratulations to all nominees. We will see you in New Orleans.

Here is our “California Food and Wine Festival” Event Report:

The Event: Taste of California Food  and Wine Tour

The Location: JW Marriott Hotel at L.A. Live, Los Angeles
The Client: Marriott International
Planning Partner: Marriott Meeting Planning Services
The Challenge: Giving a California Wine Tasting a Fresh, New Feel.
We conceptualized the event by looking at wine in a very different way. 

From the connoisseur who lives and breathes for the finer things in life to the novice looking for an introduction to the world of food and spirits, this evening had to deliver a grand experience that was sure to please every palette. 1,800 guests swirled, sniffed and sipped their way through an impressive array of wines and inventive dishes as they traveled from space to space in the JW Marriott.

Alisa Walsh: "We decided to give the theme a fresh spin. Instead of organizing wine and food by region - you know, Napa, Sonoma, Paso Robles - we organized and conceptualized space, food and wine by character."

Our six spaces: Vineyard, Smoky, Bold, Spicy, Vibrant and Smooth each offered a selection of outstanding wines and spirits paired with culinary offerings. 

Each space had its own, unique look.

We made use of the tall, open space by going high.


The VIBRANT room: sleek, modern, colorful and energized.


Live from Above the Vineyard.

We filled the very tall hotel lobby with a raised stage and gave the custom rigging the green treatment. 

The Elevated Lobby Platform was transformed into BOLD. We enhanced existing furnishings with bold and gold accents. Using the existing furnishings as a base allowed us to deliver a new look within budget.

Ford’s Filling Station received a SPICY makeover!
By turning existing banquettes into lounge areas, swapping out dining chairs and adding floral, lantern, and pillow styling, the lobby restaurant took on a whole new vibe. 


Vineyard
Again, we made use of the height.
We built a tower at the center of the bar and staffed it with Wine Angels, giving the illusion that they were flying up and down the central tower while “selecting” bottles of wine to be served. The Wine Angel feature required extra rigging within the space. 




SMOKY: not everyone loves wine. We catered to the hookah and whiskey lovers by creating this patio lounge space.


SMOOTH allowed us to create a second, relaxing outdoor space, inspired by the California wine country and traditional settings for conversation around wine. 


The complicated logistics required long overnight hours.

Event Producer Brynne Peña chuckles: "I think we may have broken our own coffee consumption record given that we had to pull this event off in a fully operationally hotel lobby, which meant overnight installs and carefully calculated logistics. For that, and the wonderful feedback from our client afterwards, I am extremely proud of the EW team."


Thank you for reading!

Monday, November 27, 2017

Event Music: Dance Off The Pounds With DJ Lee Dyson










Feeling sluggish this morning? Pants fit a little tighter than last week?
We come to the rescue. Get up and dance it off.
DJ Lee Dyson delivers this high energy, sure-to-burn-off-the-pounds music list that will have everyone jumping at their desk.



Lee Dyson: "GoGo and Be Groovy is all about shaking those hips!"

Have fun!

Monday, November 20, 2017

5 Reasons Not To: Thanksgiving

Before you head out to brave traffic jams or airport security check lines to join your family for Thanksgiving, we hope James Corden's "5 Reasons Not To: Thanksgiving" will make you smile as much as it did us.



Thank you for watching!
Wishing you a wonderful and joyous Holiday!