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Tuesday, January 17, 2017

Our Favorite Moments and Products from The Special Event 2017

Three Seminars - 3D Ice Pops - Cannabis Chocolate - and Drones, Drones, Drones!

We had a wonderful time last week at The Special Event Conference and Trade Show 2017 in Long Beach, meeting longtime friends and colleagues, making new friends in our industry, sharing our experience in three seminars, and learning about new and exciting developments in the event industry.

Here is our roundup.


Janet Elkins and Alisa Walsh shared their experience in Sales,
in the company of our friends Dianne Budion-Devitt, Kathy Miller, Sally Webb-Berry and Joann Roth-Oseary.

Alisa Walsh: "My favorite memory really was speaking at the sales breakout. It was an honor to be included on the panel amongst some of my industry idols and I enjoyed representing the millennials!  It was invigorating to speak to some of our attendees afterward who enjoyed our presentation, especially our Shark Tank piece, and I already have my wheels spinning for next year's TSE..."

Janet was honored to participate in two further panels, both organized and chaired by our friend and business colleague Andrea Michaels.

Janet: In "When You Are David in a World of Goliath" we spoke about how every company, no matter what size, is always looking for sales. Andrea put together a very multi-faceted panel - including Annette Gregg, Kenneth Kristoffersen, Mark Mullen and Colja Dams from Germany. The room was packed to capacity!
We presented the very last seminar of the conference on Thursday afternoon.
In "Leveraging Technology: Getting the Biggest Bang for Your Buck While Maintaining the "Wow" Factor" we explored the best new technologies for every budget. David Calzetta, Andrea Michaels, Claudia Koehler and Greg Christie all shared their ideas and experiences." 


Alisa Walsh and Brynne Peña discovered some "very California" products!

Alisa: I was gifted with "special" chocolate at the Leadership Luncheon!  Toward the end of the lunch we were all given takeaways of reusable bags (also very California of us!). Included in the giveaways was a very nicely decorated box with chocolate inside. Because I am on my New Year's 'cleanse' I decided to read the ingredients before indulging and - low and behold! - cannabis was included!  I LOL'd next to my seat partner on the bus on our way back and read the included card, which sure enough, was weed chocolate!  I wondered how many people may have missed the subtle memo...  when in Long Beach!"

Brynne loved a new, sweet product that offers so many event possibilities: pixsweet is a Los Angeles-based company that partners with clients to design their very own 3D ice pops to be made at their events! pixsweet is currently in the VIP beta launch phase and provides the custom 3D ice pops only in Southern California at this time. But they are expanding rapidly! Get your designer access code asap! They already have a waiting list!


Ted Bowers' favorite moment involves new applications of technology.
Intel and Disney have both dazzled with choreographed, world record setting, outdoors LED light drone shows.
TLC Creative brings dancing drones indoors!
Ted witnessed their display at Michael Cerbelli's The Hot List event and he can't wait to develop a custom, corporate, LED light drone show.    

TLC Creative Director Scott Anderson: ""We used eight drones and only one operator for this display. New flocks of drones are coming on the market soon. They keep getting smaller and more lightweight all the time. By summer, the technology will be even more advanced! Drones are becoming more affordable and the new technology allows one person to operate several drones at once. This makes it more affordable for corporate events. Drones will be huge this year, and the range of applications keeps growing. Indoor drone shows are taking off with creative ideas; the ceiling is the only limit.”
Kristen Rensch, very busy with a large event production this month, could only attend the Gala Award evening. "I am looking forward to TSE2018!"

We had a wonderful time celebrating our industry during the 2017 Gala Award Show and After-Party.

We are grateful for all the long hours and hard work our - mostly volunteer - friends and colleagues provided to make this Convention and Trade Show such a success.

Congratulations to the Special Honorees:

  •     Tony Conway for the Richard Carbotti Gala Award
  •     Joann Roth Oseary for the Steve Kemble Foundation 2017 Leadership     Award.
  •     Richard LoGuercio for being the 2017 recipient of TSE's Lifetime Achievement Award.

Despite the long hours of work and fun we danced late into the night at the After Party to Innovation Entertainment's "Alter Ego".

See you next year!

Monday, January 9, 2017

Ted Bowers Honored to Participate in the 2017 Rose Parade!

This image on nationwide TV set off a cell phone text barrage on Celeste Bowers' mobile and a Twitter storm on Allyson Felix's feed.
2017 started bright and early for Ted Bowers and his family!
Ted and son Ted III started January 2nd at 2am. Invited to participate in one of the most iconic American events: the annual Rose Parade in Pasadena.
Ted is happy to share the story of his very special honor.
The Grand Marshals - Greg Louganis, Janet Evans and Allyson Felix - were driven in triangle formation, Ted Bowers with Ted Bowers III and Allyson Felix on the second row right, surrounded by security detail. 

The Tournament of Roses organization invited Ted and his 1911 Pope Hartford automobile to participate in the annual Rose Parade, an incredible experience. It all started months earlier!

Ted: "My car was referred from a good friend to the director of parade entrees in early September. I didn’t want to get too excited until my car was confirmed.  I learned mid-October my car was included on the final list of confirmed entrees. I still didn't consider it confirmed until I received the formal letter from the Tournament in late October. It was also confirmed I would be carrying a Grand Marshal in the parade."

This was the beginning of many weekends and evenings of volunteer work to get the Pope ready for the special occasion.

The Tournament organizers work diligently to ensure the automobiles suitability.

They visited Ted for an inspection:
"The drivetrain of the Pope is completely original and requires frequent upkeep. I’ve always maintained the car in top running condition, however I wanted to assure I would finish the parade with a running car. I’ve spent enough time with the car to know the strengths and weaknesses of the design. In the category of “what could go wrong?” I focused on the possibility of a sticking valves. The engine is equipped with overhead valves and they tend to run hot and build up carbon. My rule of thumb is a valve job is required about every 1,000 miles to remove the carbon deposits and eliminate the possibility of sticking valves. Although the car was only at the 700 mile mark I decided a valve job would be prudent. When I removed, and inspected the valves I found one valve was working itself apart which would have caused huge damage to the engine. The fix was relatively simple and I felt comfortable that I found and fixed the potential problem. I continued to perform the usual maintenance including proper lubrication and checking each bolt and nut on the car.
In November the tournament sent a team of three inspectors to check out the car and feel comfortable it would finish the parade. They arrived in two official Tournament of Roses vehicles wearing Tournament apparel. They spent about two hours with me reviewing the mechanics and discussing my maintenance practices. The inspection included idling the car for about an hour plus a 30 minute drive at normal highway speed and finished with driving at “parade speed” of 2.5 mph. The Pope Hartford is a large powerful car and develops a top speed of 80 mph on a good day. It was not designed to run at 2.5 mph and the inspection team was well aware of this. Even in 1st gear and with the engine at idle the car moves along at a minimum of 5 mph which is too fast for the parade. To maintain the walking parade speed it requires slipping the clutch for the entire 5.5 mile trek. The Pope is equipped with a leather cone clutch and shifts like a truck. The leather clutch requires frequent treatment with neatsfoot oil to assure smooth shifting.
I proved that, with proper maintenance and skilled driving, the car could maintain walking speed. The final step of the inspection was reading the temperature of the engine to confirm it wouldn’t overheat while running at very low speed. The car past in all areas and the inspectors had confidence the car will perform well."

5 days prior to the Parade, Ted delivered the car to Pasadena where all  classic car drivers as well as Director of Floral Design, Keith White from FTD, were feted with a Reception at the Tournament of Roses House. 

             Celeste and Ted Bowers with Tournament official Rudy Castro and automobile collector friend Chris Kidd who had referred Ted.

Following the reception the cars were driven to a staging area near the Rose Bowl for preparation, the painstaking work of floral designer Keith White and his team of volunteers to decorate the cars with exquisite floral designs.

Ted and his family drove to Pasadena repeatedly to check on the Pope.

On the morning of January 2nd it was finally Showtime!

Ted: "The morning of the parade our day started around 2:00am, with a report time of 3:30 in Pasadena. My son and I only had three to four hours of sleep that night. The cars were staged at the tournament house and standing by for the riders at 7:00am. Once in position I noticed Teddy fell asleep in the seat next to me. There wasn’t much action at the moment so I decided to let him nap for a few minutes. I forgot to wake him up and about 15 minutes later he was awakened by the commotion of several volunteers and parade riders all commenting that he was their favorite participant in the parade!

Celeste Bowers and family and friends followed shortly after to reach their seats!

Ted: "It was fun to see several family and friends along the parade route. My wife Celeste had seats just ahead of TV coverage. Friends and family as far as the east coast reached out via text for updates on when they would see the “Pope”. About 10 minutes after we passed Celeste, her  cell phone blew up with texts and notifications from friends around the country who saw us live on the world wide coverage. Each friend sent pictures of their own TV big screen shots. Every photo and caption were awesome!
About half way through the parade with no end in sight you start to realize how long the route really is. Even the Olympic athletes’ endurance was tested. The car was running well but I was starting to feel a little driver fatigue, and not to mention some pain in my clutch leg. I wished there were mile markers so we had a clue how much longer the parade route was. A block later a spectator was hold a sign reading “only 4 more miles”. I couldn’t believe we had only gone about a mile! About 50 yards further along the route another spectator was holding a sign reading “JUST KIDDING! There are only three more miles”. We all had a good laugh and knew we were up to finishing the parade in spirit!
I knew with the 128 years of history the parade would be well organized, but I was very impressed how every detail was thought out to the nth degree. The positive energy from the parade directors and volunteers, who enjoy what they are doing, is wonderfully infectious.
I’ve experienced several parades and couldn’t believe we only had three or four brief pauses along the 5.5 mile route.

Driving my 1911 Pope Hartford in the Tournament of Roses Parade was an experience of a lifetime!
I felt honored to have had the opportunity to participate in the parade. And yes, despite the long and early hours, I would do it again!"

Thank you for reading!
Have a great week!

Monday, December 19, 2016

Wishing YOU Happy Holidays!

Since we are a team we always ensure that our events are completely inclusive.

This afternoon, we will celebrate our EventWorks Holiday here at 340 West 131 Street. A LOT of work went into planning our own little affair.

Should you be in the area, please come by for a clear cup of tap water.

Please watch the video to learn more.

From your Friends at EventWorks


Monday, December 12, 2016

Event Report: The Challenge of Wowing an Exhibitions and Events Trade Association in Anaheim

Standing from left to right:
Candace Bisconte, Mindy Abel, Debbie Juliani, Janet Elkins and Jessica Barganski.
Front Row: Brynne Peña and Lindsey Walker.

The Event: Expo! Expo! Opening Event
Date: December 6, 2016, 7-10:30pm
Guest Count: 1,500 - 2,000
Location: Anaheim Convention Center Grand Plaza

Event Producer Brynne Peña:
"We had the wonderful opportunity to work with our partners and friends from Visit Anaheim, ACCESS - Orange County and Aramark in Orange County, California, last week to kick off Expo! Expo!, the 2016 IAEE Conference. Our common goal: to highlight Anaheim's many facets outside of the immediate Disneyland and Convention Center area to approximately 2,000 exhibition and event professionals.

We brought the most exciting aspects of this ever more cosmopolitan city into the Grand Plaza."

It was a pleasure to produce the headline entertainment: Andy Grammer, who delivered an energized, tight set that had the crowd dancing and cheering.

Mindy Abel, CMP, CTA.
Senior Vice President, Strategy & Development, Visit Anaheim:

"Anaheim offers a variety of options to meeting, trade shows and events. 
Our dining scene continues to thrive, with unique tastes popping up 
throughout Anaheim.
Our Convention campus, which includes 4000 guest rooms footsteps from the Anaheim Convention Center, can accommodate large city wide groups to multiple meetings and events occurring simultaneously. It’s easy to navigate, convenient and it allows groups to be the main focus when here.
The IAEE guest reaction was great! All week we heard how we blew them away, best opening event ever…a lot of "I’ve been attending IAEE for over 10 years and never experienced an opening so fantastic and memorable". 
We loved the Twitter reaction!" 

Anaheim has developed into an American capital of craft beer brewing and many new, eclectic restaurants have energized the local culinary scene in recent years. On Opening Night guests could chose from a large variety of cuisines from Anaheim's best food trucks who lined the Grand Plaza as part of the event.

We added a Whisky and Cigar Bar Vignette and a Brew and Wine Grotto at the Western end of the plaza. This area provided a quieter, sophisticated seating area for networking and conversation.

The end result: Destination Anaheim really impressed our guests!

 Candace Bisconte, Partner, ACCESS - Orange County:

“It’s always a pleasure to come together as a team to create important events such as IAEE’s Welcome Reception on the Grand Plaza.
We are especially proud that we can showcase so many great event components and talent each time we design something for an engaged client."

We are very grateful to our wonderful friends and partners for this collaboration.

Mindy Abel, CMP, CTA. Senior Vice President, Strategy & Development, Visit Anaheim
Debbie Juliani, Director of Marketing, Aramark
Candace Bisconte, Partner, ACCESS - Orange County.

Photo Credits:
Event photos: many thanks to John Fitzpatrick, allure:ventures

Group Shot: Greg Bisconte/ ACCESS - Orange County 

Monday, December 5, 2016

Event Decor Report: Creating Customized Vintage Tuscany in California

The Event: A General Session
Date: November 2016
Location: Mar Vista Ballroom at The Resort at Pelican Hill
The Challenge:
Creating a Custom Vintage Tuscany Decor to Match and Enhance the Existing Look and Architecture.

Alisa Walsh was happy to manage our assignment at the gorgeous Resort at Pelican Hill in Newport Beach, CA.
"The client loves Pelican Hill and its Italian architecture and style. They contacted us to incorporate and enhance the Tuscan character for their General Session and to bring Tuscany inside the ballroom. However, they desired to go further. Pelican Hill is very modern. The client wanted to give the ballroom an authentic vintage Italian "ambiente". Our solution: our team of craftsmen build the custom pieces!" 

"We brought in top-tier audio and video technology that we wrapped and surrounded with "vintage" custom-built wrought iron screen frames and faux masonry stone texture boxes to hide the equipment. All these decor items were created and built in our workshop." 

Adding unique vintage chairs, sofas, lamps and decor items to the ballroom further enhanced the look. 

Finally, we brought the resort Tuscan ambiance indoors with florals and green foliage. 
Our craftsmen never cease to amaze us. Our clients imagine it, our crew creates it in our workshop in Los Angeles.
A big round of applause to our  team with Production Manager Carolyn Vasi. 

Monday, November 28, 2016

Event Report: All of Iconic California In One Space

The Event: An Automobile Pre-Launch Event

The Location: HNYPT in Downtown Los Angeles

Event Date: the Eve of the Opening of the 2017 Los Angeles Auto Show

Guest Count: 175+

The Theme: Iconic California Road Trip

We had the pleasure of working with our dear friends from The Performance Group (TPGNC.com) and satoriteller to turn a creative dream into a design reality.

The idea: taking a group of international guests, including many high profile VIPs and celebrities, on an iconic California road trip.

Three destinations were chosen to inspire their road trip dreams: Joshua Tree, San Diego and Lake Tahoe.
We provided each destination with themed and distinctive food and beverage stations as well as seating groups.
The challenge: bringing these incredible landscapes into an indoor event space in Downtown L.A..

Kristen Rensch: “The fun challenge of producing décor for this event – three distinct lifestyle areas that each represented the MINI brand - was ensuring every décor item in a relatively small space contributed to and impacted the story we were collectively trying to tell, and that it conveyed brand messaging. Careful thought and review went into every piece of décor or lifestyle equipment we selected."

Guests enjoyed satoriteller's custom video story experiences, visible only through MINI "polarized" windshields, the idea behind this was to simulate a real MINI road rip that adds stories to your life and expands your horizons.

Ted Bowers: "The clever way satoriteller integrated the technology was ingenious! The artful storytelling transported me from the cocktail atmosphere into each life experience."

The highlights of the evening: the reveal of the new 2017 version of the automobile, hidden in a tent that separated "San Diego" from "Lake Tahoe" and the reveal of the Dakar Rally racing version, camouflaged by photo walls in the desert area.

San Diego: Beach Life.

Lake Tahoe: Mountains and Snow.

The Desert: align your chakras in bohemian Joshua Tree and sip martinis in Mid-Century Modern Palm Springs.

Thank you to Lisa Sato and Raymond Brown for the wonderful collaboration from Kristen Rensch, Ted Bowers and Janet Elkins!

Monday, November 21, 2016

Giving Thanks!

Before you head out to celebrate Thanksgiving, please enjoy this very funny and sweet "Fugue for Turkey", starring the brilliant Broadway star Matthew Broderick and the equally wonderful James Corden.

All of us here at EventWorks are thankful
for your friendship and collaboration!
Happy Thanksgiving!