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Monday, June 20, 2016

Our Floral Decor For A Good Cause: The SITE SoCal ALL IN Charity Poker Tournament

SITE Southern California's 3rd Annual ALL IN Charity Poker Tournament offered us the opportunity to stretch our creative wings, have fun and participate in raising funds for the San Diego Brain Tumor Foundation.
Rebecca Motus enjoyed the challenge of creating floral decor that would hopefully dazzle a ballroom full of event pros and Alisa Walsh met the Poker challenge!

We sponsored eight different arrangements that were used two-fold: as decor to embellish the night and as raffle prizes to help raise funds for the beneficiary of the night.

The tallest arrangement became the center piece for the buffet tables.

Two identical bamboo backed arrangements book-ended one side of the buffet. 

A spiraling arrangement enhanced the second buffet table. 

Single tall vases for smaller table rounds. 

A floral wheel greeted guests as they entered the patio area.
Cork backing added more interest and contrast to an orchids and roses display. 

Twists and spheres added character to the dessert tables. 

Meanwhile Alisa discovered a yet unknown talent at the poker table!
"The night was a blast, a very fun opportunity to mingle AND play poker. The food was delicious, the Fairmont did a great job. Everyone was laughing all night long and loving that our competitive natures were working for a good cause. Somehow (beginners luck!) I ended up winning and moving to the big time poker table!"

Alisa and Vicki Kern from JNR could not believe their good luck at the tables! Both were really happy to raise funds for the San Diego Brain Tumor Foundation at this industry event. 

SITE truly succeeded at turning an industry mingler into a very fun night for a good cause.

Monday, June 13, 2016

Event Report: Branding The Black-and-White Ball

The Event:
The annual Los Angeles Professional Services Black&White Ball for National Jewish Health,
consisting of a 90-minutes reception and a 3.5 hour Gala Dinner

Guest Count:
544 very distinguished industry leaders and philanthropists.

Location: Skirball Center

Our Task:
The creation of an elegant Black&White, custom branded decor for the night.

Brynne Peña was so committed that she chose her own outfit to match the decor. True dedication!

Brynne: "This annual event is one of the most elegant affairs in Los Angeles and its guest list consists of the Who's Who of  philanthropists and industry leaders. The Black&White Ball has two purposes: fundraising and celebrating the 2016 honorees. Our bar was set very high to provide an elegant, branded look for the decor throughout. We developed a black-and-white floor plan and tied it all together with splashes of yellow in floral decor and centerpieces."

Arrivals: a 200' black carpet, black rope and chrome stanchions, white check-in tables with black chair covers and yellow floral and a branded photo backdrop.

3' branded door clings honored the cocktail party sponsor. 
We wrapped the 24x12x24" stage, matching the look of the customized 18x18 white dance floor.

We added sparkle to both black and white.

And tied it all together with white and yellow floral and Manzanita branch statement centerpieces that were adorned with suspended votives. The manzanita branches were chosen as a visual representation of lung tissue that is so central to National Jewish Health's medical mission. 

Every little detail was considered. Custom, branded, black and white napkins and coasters were provided throughout the cocktail reception event and dinner table linens were chosen with sparkle and high end fabric choices in mind.
The overall result: a very elegant, classic look and atmosphere for this outstanding soiree.
Knowing that this annual gala in Los Angeles supports the mission of the world's leading hospital in respiratory health, especially the treatment of childhood asthma, makes this assignment even more rewarding for us.

Monday, June 6, 2016

Event Report: Working In A Tropical Paradise

Kristen Rensch and Rebecca Motus just returned from one of the most beautiful locations we have ever experienced!

But work is work - and we are happy to share the story.

The Event: An International Incentive and Reward Program.

The Location: Grand Velas Riviera Maya Resort, Quintana Roo, Mexico.

The Task: Decor and Floral for six separate events. Opening event, Closing event and four distinct dinner events.

The Journey to Paradise started off weeks earlier in our L.A. office with extremely detailed planning and preparations.

Kristen: "Shipping to Mexico required a lot of extra steps. We contracted with an international customs broker who has the knowledge of the customs temporary import process and relationships to ensure our shipments entered Mexico in a timely fashion, which was important in minimizing extended rental periods for linen. We shipped all table linens and napkins for all six events from our rental suppliers to our broker, who facilitated the customs process and shipment into Mexico and delivery to our resort venue. Outbound they assisted with customs clearance and facilitated a direct shipment back to our supplier. Mexico would have charged an export tax for any linens not accounted for upon export inspection, so we were especially diligent in ensuring all linen was accounted for prior to return shipment."

Kristen: "Due to the U.S. Customs regulations, we had to document every single item, including the information of all the cloth materials in pro-forma invoices. Next came the time table to ensure that all boxes would clear customs and arrive at final destination in time."

Kristen: "We had to fold and pack the used linens and napkins exactly the same way they had arrived! All boxes had detailed content labels that included numbers, descriptions and materials. We double checked the boxes after the event. Mexican customs found one missing napkin on export inspection. Typically a recount is not an option and adds additional export time. However, we were confident we had returned every piece of textile, and a second inspection proved this to be true.

We absolutely loved the location! Grand Velas is outstanding! Service and beauty go well passed five stars! We were inspired by the intricate decor and style of the resort.
And we could not have asked for a more cooperative and wonderful local staff!"
 Kristen with our wonderful local décor provider – Vincente.
 Our friends from Grand Velas' event and banquet staff.
Rebecca Motus was in charge of floral design for the event series.
"We collaborated with a local floral design company and we had had a very useful two-hour long conference call prior to our trip. Veronica and her staff were extremely helpful, sourcing all the flowers and providing the staff on site. As it turned out, many aspects of floral work get handled very differently in Mexico. For starters, the flower delivery trucks don't have cooling systems. Secondly, the decor style and assembly technique are different. Thirdly, our event took place immediately following the Mexico Mother's Day. There was barely a rose left in the country! Many flowers were completely sold out! We adjusted our designs to work with gorgeous, locally sourced tropical flowers and we became a great team."

Rebecca is still smiling as she recounts a cultural hurdle: "By the second day we had worked out the kinks in cultural differences. It turns out that we interpret time differently. Kristen and I adjusted schedules to allow for the extra 30 minutes." 
             Rebecca and Kristen with Veronica and her floral staff. 

Rebecca: "It all worked out very well and the client loved the floral designs."

Kristen: "This tropical adventure turned into a wonderful work experience and we both truly appreciate the great cooperation we got from our Mexican partners. We finally had time for a quick dip in the warm ocean waters on the very last day. I have to come back on vacation! Grand Velas is magical."

In case you were wondering: yes, everyone here at EW was willing to carry their bags to go along.
We always love and appreciate working in Mexico and Grand Velas was a great experience from all angles.

We are sending a very special "Muchisimas Gracias" to D.H. for hiring us for an event in Paradise!

Tuesday, May 31, 2016

Event Report: Honored To Produce the Ring Dance for the U.S. Air Force Academy

We could not have imagined a better way to spend Memorial Day Weekend!

We are proud and grateful for the opportunity to produce the 2016 Ring Dance for the U.S. Air Force Academy in Colorado Springs.

This year, the event had even more personal significance for us as the daughter of a good friend is among the graduates,

Our event producer Max Blum had the pleasure of supervising this event.

The Event:
The 2016 Ring Dance
Guests: 1,800
Theme: A Black Tie Affair
Date: May 27th, 2016,
Time: 20:00 - 23:00
Location: U.S. Air Force Academy, Colorado Springs, CO.

We transformed the Arnold Hall lobby into a glamorous event space for this young crowd of outstanding guests.
The DJ stage was placed in the center, allowing for a large dance floor. We added an LED wall for the DJ's custom video work.
LED zoom washes splashed texture and color onto the walls and ceiling.

Event Producer Max Blum:
"It was such an honor to have the opportunity to do something special for the future leaders of the United States Air Force, especially over Memorial Day weekend. It was very inspiring to talk with cadets about their future plans for their military careers - and a pleasure to witness them dancing all night long to DJ Rage!"

Here images of Arnold Hall -
Before and After:

Our friends, the Valentin family from California, have very special reason to be very proud this year!
Their daughter is among the graduates!
Congratulations to Squadron Commander Melaine Loren Valentin on receiving her Bachelor of Science degree!

We are truly grateful to have had the honor of producing a celebration for some of our country's most outstanding young people.

Melaine's father, Bernie Valentin, gave us more background on how incredibly difficult it is to succeed in the U.S. Air Force Academy.
"Melaine has always been somewhat different growing up. She excelled at both athletics and academics early on and she always set very high goals for herself. She was a straight A student except for one B one year in math. So it did not come as a great surprise that she became interested in the Academy in her early teen years. She joined the Explorer Scouts in preparation for her application to the Air Force Academy.
Each year about 25,000 apply, 3000 of the applicants get nominated by congress for the second round of selections, and 1035 actually are accepted by the Air Force into the 4-year course. Only 800 survived all four years. Melaine never wavered on her decision to join the Air Force but nevertheless, the first year was extremely difficult. At 21 units per semester, the academic work load is nearly double that of a normal college. At the same time all students have to fulfill the physical requirements of all recruits. We are very proud of her achievement. She will continue her education with 18 months in flight school in Texas to become a pilot. You can see here in the photo that she can barely wait. A pilot friend of ours took her on a flight a few months ago. It is her calling."


It was an honor to produce this gala evening for guests who are willing to make the ultimate sacrifice.
Be safe, always!

Monday, May 23, 2016

Event Report: Brand New Beach Location in Surf City USA, Huntington Beach

We had the honor of contributing to the Opening Event of SeaLegs at the Beach at Bolsa Chica State Beach, Huntington Beach, CA.

The Event:
The Final Evening of a cross-country MegaFAM with international travel experts celebrated the California Life Style at its finest in a great new location that we are excited about for many reasons!

Huntington Beach, long known as Surf City USA, has turned itself into an internationally appealing beach resort destination!
Starting this June, very attractive new beach event possibilities are opening for business!

Alisa Walsh:
"SeaLegs Wine Bar in Huntington Beach has very deservedly won numerous restaurant and gourmet industry awards and accolades in its 4 years of existence.
Locals, ourselves included, were excited to hear that owner Alicia Whitney was taking over four older concession stands along Bolsa Chica State Beach.
Gone are the stale nachos and hot dogs, starting this Memorial Day weekend, following a million dollar renovation, the four beach bistros will offer upscale fare! Tri-tip, charbroiled burgers, baguette sandwiches, crab cakes and specialty coffee, wine and beer will be on the menu, and one stand will be designed for sunset wedding receptions and festivals.
We had the pleasure of working with SeaLegs and Visit Huntington Beach for the very first pre-opening event at SeaLegs on the Beach.
The event, spearheaded by SeaLeg's Ali Falbo, was a great success with guests."

Ted Bowers' Classic Woodie with surfboards provides the perfect souvenir group photo backdrop. 

Huntington Beach has a lot to offer: endless, clean beaches, shopping, gourmet restaurants and several resorts.
The new Pacific City Shopping Center on Coast Highway opened recently. It is walking distance from beachfront resorts that offer full meeting and event amenities.

Please enjoy this Surf City USA sizzle reel.

We have seen a number of successful revivals in Southern California in the last two decades. Downtown Los Angeles, DTLA, is one of the major success stories. Similar developments took place in a number of cities: Santa Monica, Pasadena, Anaheim.

However, the California Dream really is all about palm trees and sunny beaches. Due to our very strict environmental and coastal regulations development along the beaches is a slow, laborious process.
We are very excited to see new beach event locations opening up.
Our climate allows for year round use. This will be a great addition to our event site directory.

Monday, May 16, 2016

Inspiration: The Red Line and Elements - Art Projects by Doron Gazit

San Luis Obispo Museum of Art - wrapped in The Red Line by Doron Gazit.
Since we last checked in with Doron Gazit, the artist and industrial designer has lined multiple locations in California with The Red Line and his art work is currently on exhibit at the San Luis Obispo Museum of Art as well as The Loft at Liz's in Los Angeles. He is being mentioned in one breath with Cristo!

We look forward to working with Doron to wrap an environmentally themed event.

We were happy to report on The Red Line at the Dead Sea in September 2015. In the 8 months since, Doron has installed his environmental awareness art project in several locations in drought ravaged California. As always The Red Line concept highlights the impact of Global Warming on the environment.

In December of 2015, The Red Line snaked through the Pyramid Lake burn area, just North of Los Angeles.

Doron Gazit:
"After my Red Line installation in the sinkholes of the Dead Sea, I continued to draw the line north of Los Angeles among the burnt trees close to Lake Pyramid.  This is a continuation of my planned installations in locations around the world affected by global warming.  The black surface of the environment was a striking contrast to the Red Line. It was very sad to work in this devastation knowing that just a short time ago it was green and full of life. I did this installation together with my friend Jordan Dawes, who is an excellent photographer and videographer. I also received great help from CalArts Professor Michael Darling, who lives close by and helped me find a couple of sites containing burnt forests."

Next came an installation in Laguna Lake, CA.

"I brought the Red Line Project to the dried out Laguna Lake in San Luis Obispo. Between the drought and constant silt build-up over the past 40 years, a huge portion of the lake has unfortunately dried up. The water-less land in the lake was extremely cracked and broken. I’ve seen many landscapes afflicted by the drought; this one seemed to symbolize dryness. It was very unpleasant to walk on this hard soil, there were no soft spots to be found.  Additionally, there were very strong winds – We had to change the placement of the Red Line so that the wind would carry it where it needed to end."

He followed up with an installation at the Salton Sea, an environmental disaster in progress in California's Coachella and Imperial Valleys as part of the Deborah Martin Exhibition "The Salton Sea- Lost in Paradise" at the Marks Art Center in Palm Desert, CA.

The Red Line Project art work is currently on exhibit at the San Luis Obispo Museum of Art until the end of May.

Video: San Luis Obispo Museum of Art documented the California projects.

"Elements" - a group show in Los Angeles, opened this past Saturday and continues until June 20th.
Doron's work represents wind and air.

An outdoor installation of the Red Line in a Los Angeles area park is in the works - keep your eyes open this summer!        

"The fast success of Doron's work in the art world is very indicative of the timely relevance of his message. Furthermore Doron's dimensional inflatables give us a lot of creative freedom in event design. We have used them for many looks, such as these "ice flowers" for a winter event. I'd love to wrap a building and really get the communities' attention drawn to Doron's environmental art. 90% of California are still in a state of drought, even after the El Niño winter. We are not out of the woods and water use restrictions remain in place. It would be wonderful to blend art-with-a-message and event design."