Event Report: Branding The Black-and-White Ball


The Event:
The annual Los Angeles Professional Services Black&White Ball for National Jewish Health,
consisting of a 90-minutes reception and a 3.5 hour Gala Dinner

Guest Count:
544 very distinguished industry leaders and philanthropists.

Location: Skirball Center

Our Task:
The creation of an elegant Black&White, custom branded decor for the night.

Brynne Peña was so committed that she chose her own outfit to match the decor. True dedication!

Brynne: "This annual event is one of the most elegant affairs in Los Angeles and its guest list consists of the Who's Who of  philanthropists and industry leaders. The Black&White Ball has two purposes: fundraising and celebrating the 2016 honorees. Our bar was set very high to provide an elegant, branded look for the decor throughout. We developed a black-and-white floor plan and tied it all together with splashes of yellow in floral decor and centerpieces."

Arrivals: a 200' black carpet, black rope and chrome stanchions, white check-in tables with black chair covers and yellow floral and a branded photo backdrop.

3' branded door clings honored the cocktail party sponsor. 
We wrapped the 24x12x24" stage, matching the look of the customized 18x18 white dance floor.

We added sparkle to both black and white.


And tied it all together with white and yellow floral and Manzanita branch statement centerpieces that were adorned with suspended votives. The manzanita branches were chosen as a visual representation of lung tissue that is so central to National Jewish Health's medical mission. 


Every little detail was considered. Custom, branded, black and white napkins and coasters were provided throughout the cocktail reception event and dinner table linens were chosen with sparkle and high end fabric choices in mind.
The overall result: a very elegant, classic look and atmosphere for this outstanding soiree.
Knowing that this annual gala in Los Angeles supports the mission of the world's leading hospital in respiratory health, especially the treatment of childhood asthma, makes this assignment even more rewarding for us.

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