Event Report from Kate Brack: Design with a Message

Rebecca, Manuel, Ella, Kate and furry Beatrice, Melissa, Kory, Marguerite and Gayane.

We have been waiting for a chance to let you have a look behind the scenes with our Director of Floral and Event Design Kate Brack. A couple of weeks agothe whole team was hard at work in our studio for a local fundraising event we love.

The Event: a large, annual Fundraising Dinner Gala and Concert in Southern California.
Location: a Hotel Ballroom.
The Challenge: the client changes the theme and the message every year. It is our task to integrate these and create a comprehensive look and feel by tying the invitation's design into every aspect of the night.

Kate Brack: "The invitation featured a color palette of deep amethyst accented by tangerine.  Furthermore, the featured entertainer of the night was singer Jewel. We took these colors and added sparkle throughout the design. We integrated this theme in everything: the centerpieces, votives, stage backdrop and bars. The centerpieces contained crystals, as did the large display arrangements, the stage was back dropped with a bejeweled material. The votives were selected because of their sparkling glass cut design. Every space in the room was enveloped in the client's theme and message."

For Kate the process starts with the client's vision.
"I integrate the branding and event message into all event designs. Color is really the key to everything. Color affects our senses at every level. And then it's all about attention to details."

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Kate works hand-in-hand with the client from initial meeting through planning and execution to ensure that expectations are met. From concept to completion, she has proven that a successful event begins with design but affirms its value with the use of symmetry and attention to detail throughout the entire process. 

Kate: "We love a challenge. Every event has a message, a mood, a specific purpose and therefor its own look. Guests should always remember it."

Here are a few florals we remember fondly: