The Event: "La La Land"
Date: June 6, 2017
Location: Urban Garden Rooftop at Row DTLA
The Concept: Celebrating the diversity and many facets of
Yes, we do look happy, or "stoked" as a California surfer would say.
Thanks to our wonderful client, we had the chance to adapt "La La Land" for this exclusive corporate event.
The Academy Award darling was a huge success everywhere but Angelenos have a very special place in their hearts for this love story that celebrates our city. Locally part of the fun of watching it on the big screen was to spot and name all the familiar locations.
We are thrilled to have had the chance to create the show for an event.
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Kristen: "There was no time to cast more professionals and we loved the idea of jumping in. Choreographer Eddie was so kind to send us a training video a couple of days earlier so that we could practice our routine. We only had 60 minutes of rehearsal on the afternoon of the event with the whole crew to learn our spots and queues and to finalize the sequence. We had so much fun doing so, but we will keep our day jobs!"
Planning the overall event took a lot longer. We were tasked with creating five main areas of Los Angeles into regions - DTLA, Hollywood, Beach Cities, Valleys and Westside.
True to the character of L.A., we treated the central walkway of the Urban Garden rooftop on the 10th floor of the parking structure as a "freeway" and created "exits" to the different regions. All of this with the gorgeous, perfect backdrop: the Downtown Los Angeles skyline.
Guests exited the elevator on the 10th floor and arrived in "Hollywood" - scene of the "La La Land" Opening Scene.
DTLA was set up with the backdrop of the real Downtown skyline. Our in-house artist Francisco Flores created the custom Angel Wings graffiti wall. Angel City Brewery offered local microbrew libations.
The Valley - in reality the region where most film and TV studios are located - featured a "screen writer" who created instant typed "screenplay" souvenirs based on guests key words.
Guests could create their own aroma therapy oil mixtures in the Beach Cities.
All regions featured food stations designed by Wolfgang Puck Catering, including the local beach favorite: Hawaiian Poke, offered here in Beach Cities.
The Westside - by that we understand Beverly Hills - featured more entertainment and areas to mingle.
Kristen Rensch: "Row DTLA is a new location that offers the quintessential L.A. experience: an urban garden with an unparalleled view. We loved the possibility of creating a custom blue print within this large space."
Thank You to our client for the opportunity to custom create this so-very-L.A. event..... and our friends at Entertainment Plus who choreographed the La La Land performances.