Monday, January 15, 2018

Event Report: Bringing Iconic San Francisco Landmarks Indoors. We Did It.



Los Angeles clients had been happy with the location based immersive branding we provided. We were happy to replicate the concept in San Francisco.
The Event: A Welcome Reception for 450 guests.
The Challenge: we completely transformed an existing space within a strict time limit.

We had been tasked with creating and producing the Golden Gate Park, Mission District, Haight Ashbury, Embarcadero, North Beach, Russian Hill and Chinatown for this extensive reception.

Alisa Walsh: "We decided to give the Neighborhood theme a new creative twist. Our team came up with "Snapshots", iconic images of San Francisco, that we turned into design reality.
In cooperation with the hotel's banquet department we then matched food and beverage with the neighborhoods.
We also matched the entertainment to the themes.
Our challenge: this event took place in a foyer and several breakout rooms. We produced the largest installation in the foyer and created six more distinct designs for each breakout room. Seven designs for one event.
This meant lots of moving parts for the time-restricted setup and strike. We started at midnight before the event and had returned the location to its habitual state by 6am the next day.
Our Instagram loving guests loved the real life snapshots."







Thank you for reading!