Event Report: Elegant Branding For An Iconic Santa Barbara Experience
The Event: Night 2 of a 4-Day VVIP Incentive & Reward Program. The Date: April 9, 2019 The Location: A private polo estate in Santa Barbara, California. The Experience: a highly curated evening, consisting of an exclusive, private polo match, preceded by a cocktail reception and followed by dinner and after party. We took many extra steps to address a big concern related to an event on Polo grounds: safety of jockeys and horses. No one was harmed during the event. The Guests: 260 VVIPs from around the globe The Concept: The VVIP guests constitute the top sales force of the client company and get invited to an outstanding, exclusive experience. These 4-day events take place in various locations around the world. In each location the client selects iconic experiences that define the geographical area. The 2019 program took place in Santa Barbara, California, a famous equestrian center. Polo is the most exclusive equestrian sport. Its history dates back over 2,00...