Events: The Importance Of Being Instagrammable
How do you judge an event's success? Watch how many attendees snap photos. The client may or may not encourage hash-tagging and live social media integration, depending on the level of privacy they wish to maintain. However, in the age of Snapchat and Instagram, guests love to strike a pose and collect their memories with their smart phones. It is one way of ensuring great engagement. Branded, ready-made photo backdrops are popping up everywhere. And we love them, too. Here Brynne with our very own City of Angels Wings, created for a La La Land event last year. Branded, social media savvy PR campaigns and activations abound. Why spend a lot of money on advertising when you can get the public to do it for you. Selfies on social media have been around since 2013 when the word was named "word of the year". However, recognizable backdrops are nothing new. The granddaddy of all famous signs in the L.A. area, the HOLLYWOOD sign, was erected in 1923. The original ...