Event Report: Branding The Black-and-White Ball
The Event: The annual Los Angeles Professional Services Black&White Ball for National Jewish Health, consisting of a 90-minutes reception and a 3.5 hour Gala Dinner Guest Count: 544 very distinguished industry leaders and philanthropists. Location: Skirball Center Our Task: The creation of an elegant Black&White, custom branded decor for the night. Brynne Peña was so committed that she chose her own outfit to match the decor. True dedication! Brynne: "This annual event is one of the most elegant affairs in Los Angeles and its guest list consists of the Who's Who of philanthropists and industry leaders. The Black&White Ball has two purposes: fundraising and celebrating the 2016 honorees. Our bar was set very high to provide an elegant, branded look for the decor throughout. We developed a black-and-white floor plan and tied it all together with splashes of yellow in floral decor and centerpieces." Arrivals: a 200' black carpet, black...