Ted Bowers Reports: How To Create A NADA Trade Show Booth Worthy Of An Industry Legend
It was very short notice - just three weeks to showtime - but we were thrilled to have the chance to build the space for a famous vendor - the new Cardone Division, Cardone Automotive Resources - for the largest automobile dealer convention in the country, the sold-out 2019 NADA Show in San Francisco, that took over the whole Moscone Convention Center for 3 days. Car enthusiast and collector - and, of course EW Technical Director - Ted Bowers reports from San Francisco. Ted: "It was a super fast turn and I am thrilled that it came off flawlessly. All went really well and the client, automobile industry legend James Burton, Executive Director of C.A.R., was happy. Our main goal was two-fold: attract show attendees and provide an inviting, exciting space to demonstrate the C.A.R. sales software and technology. The software is a really impressive, comprehensive sales and service tracking solution that is market-leading in the industry. We followed Cardone's branding guideli...