THE NEWS from EventWorks, Inc.

Allen Weiss' words of wisdom have sunk in and we actually feel more comfortable with social media now although Janet still thinks that Gen X and Gen Y will always use platforms like Facebook and Twitter more comfortably than Baby Boomers do. No wonder considering the words of cultural critic, urban and media historian and author Norman Klein from the California Institutes Of The Arts, who is known for his insight into Zeitgeist and social development: “Social media started over 20 years ago but we see the system accelerating. We used to leave our houses to interact publicly. Now we have brought public life into our homes. We are blurring the boundaries of public life and privacy. We have a very exaggerated sense of privacy. But in reality the lines between being alone versus being in a community will blur. Social media only appear to be a democratic system when in fact they have a very corrosive effect. There is no control system in place. For instance, take the economic meltdown. ...

It seems that everyone these days lives in Cyberspace. Facebook, MySpace, LinkedIn, Twitter... the list goes on and on. Here at EventWorks we have had several meetings trying to figure out what to do and how to do it. Our friend and blog contributor Marion exercised her news media chops and went to interview the most renowned expert: Allen Weiss, Professor of Marketing, Department of Marketing, Marshall School of Business, University of Southern California. Expert in online, relationship and business to business marketing. The resulting article is so interesting that Event Solutions got first rights. Here reprinted with permission from Event Solutions, www.event-solutions.com