THE NEWS from EventWorks, Inc.

We had the pleasure of sharing our ideas on design at MPISCC (We)Con 2019 in Palm Springs. EW Creative Director Kate Brack and panel moderator EW's Alisa Walsh were thrilled to present "When Design Meets Reality" to a full room on February 22nd. Based on the wonderful feedback we received we realize the high interest in this topic and we deliver the highlights directly into your inbox today. The Description: Topic: Some call it “meeting design.” Others call it “event design.” Whatever you call it, it’s one of the most important skills needed in the event industry today. From the most bizarre of client direction to Instagram expectations on an association budget, join us as we dive into the mind of design extraordinaire, Kate Brack, with in-depth case studies of how to produce creative events even under the most difficult of logistical challenges. Don’t let a 1-hour room turn sacrifice your creative ever again! Kate Brack: "In our presentation we went through...

Who says you can't wear white after Labor Day? We checked in with our Creative Director Kate Brack. Kate loves the renaissance of all things palm tree, now trending year-round. Here a digital rendering of our Branching Communal Table with Palm Frond enhancements. Faithful readers may have noticed that we love working in tropical locations. Our production work frequently takes us to Hawaii, Southern Florida or Mexico. We live under palm trees and love to work under them, too. Palm leaf motives have been popular for decades. The famous Beverly Hills Hotel introduced palm tree print wallpaper in 1942 with Don Loper's design. Tropical prints have made a fashion come back this year and even over-sized pool decor has taken the form of pineapples and pink flamingos. They do add a sense of vacation and sunshine to any affair and Kate advises that cold weather and a winter season do not have to put an end to our love of tropical trends. Kate Brack: "The retro palm chic ...

Brynne Peña, Alisa Walsh and Mary Leist Vandergoot had fun adding some very inspired twists on regular aspects of a hospitality industry conference. The Event: A 3-day conference in Atlanta, GA. The Task: Bringing "Atlanta" indoors Creating a fresh feel to routine aspects of any conference. Add more interactive touches to the process. Give us a challenge and we love to work! We redesigned the check-in and registration area to make it more interactive and welcoming. Inspired by Apple stores, we brought sleek work stations to begin the process but we added the real human touch. Guests were greeted by staff and handed their badges. Another staffed station provided information and lanyards. A third stop was designed to engage guests in a conversation as hosts explained the mission of the beneficiaries of the corporate social responsibility activity. All of this socializing will make one thirsty so we added beverage stations as well. Alisa Walsh: "In curren...

Los Angeles clients had been happy with the location based immersive branding we provided. We were happy to replicate the concept in San Francisco. The Event: A Welcome Reception for 450 guests. The Challenge: we completely transformed an existing space within a strict time limit. We had been tasked with creating and producing the Golden Gate Park, Mission District, Haight Ashbury, Embarcadero, North Beach, Russian Hill and Chinatown for this extensive reception. Alisa Walsh: "We decided to give the Neighborhood theme a new creative twist. Our team came up with "Snapshots", iconic images of San Francisco, that we turned into design reality. In cooperation with the hotel's banquet department we then matched food and beverage with the neighborhoods. We also matched the entertainment to the themes. Our challenge: this event took place in a foyer and several breakout rooms. We produced the largest installation in the foyer and created six more distinct designs...