The Little APP That Could: 95% Adoption Rate and Engagement!
We recently had a client who asked us to create a custom event app for their national sales meeting. Kristen Rensch happily adopted the task and supervised the development of this app that really could do everything but serve the food! Of course, it provided instant access to all the session content and the meeting schedules from any mobile device. But we took this app a lot further by integrating features that entertained and motivated the attendees and facilitated operations for the client. We made it entertaining for the attendees. We added some fun through gamification and contest creation. Guests were invited to upload photos that we displayed on screens throughout the venue. The app was interactive and allowed team creation. We invited guests to load "status updates". Participants could earn further game points by filling out in-app surveys. Yes, we installed an anti-cheat feature! We loaded three daily updates of the contest results onto the ki...