Live from Austin, Texas: Cindy Lo Reports from SXSW
SXSW 2017 just concluded - we asked our friend Cindy Y. Lo, DMCP President & Event Strategist from Red Velvet Events in Austin, TX, to share the latest news. Cindy has 14 years of hands-on experience, either producing SXSW related events or attending the conference and festival, for "unparalleled discovery, networking, and inspiration". It's also about having fun, as you will see! We are happy to share Cindy's expert report. Cindy: "We have been going to SXSW for 14 years and we have seen it change, as in "grow"! Obviously, the interactive events became more popular over the years. Attendance has grown dramatically. As the conference and festival expanded, we were getting more agency work. Attendance was up again this year, but the event aspects involving local help of SXSW decreased. In previous years, the conference was always incredibly chaotic for us. This year, my team could handle our workload very well, allowing me to actually atten...