THE NEWS from EventWorks, Inc.

It is "Coachella Time". This festival strives to add new bells and whistles each and every year, that set the bar higher for us in the event industry. In 2017 everyone is talking about "festivalization" of meetings and events. Here is our round-up of top trends and inspiring aspects. “All experiences are morphing together into the festivalization of events. Concerts add conferences, meetings add new styles of collaboration, trade shows add consumer elements. Training conferences are like going to Lollapalooza. In a competition for our attention, event organizers are engaging all the senses." - David Adler/BizBash Medium "The meetings industry is evolving beyond its preoccupation with event technology and the impact of Millennials over the last five years. The new focus for 2017 revolves around developing more multidisciplinary business events, integrating education and entertainment, to engage attendees in new ways on different levels....

So you decided to relax in your backyard instead of braving traffic, heat and crowds to immerse yourself in the utmost music and food festival happening this month? We asked DJ Lee Dyson to do the hard work of selecting the must-know-artists for us. Don't get embarrassed by friends and colleagues: whip out your boombox and pretend you were there! In the 15 years since its inception Coachella has grown from Indie Music Festival into a global power house of influence; not only in the music world but also in fashion, art, style and food! This year, a VIP dining experience, featuring top chef specialty dinners on the festival grounds, has been added! So no wonder Los Angeles seemed kind of empty this weekend. Chefs, designers, musicians, media and celebrities are all in Indio. Even though we were not there physically, we are doing our event homework of keeping up with the trends! Unlike most of us, Lee Dyson can put a face or music to each and every name in the musical line...