How We Can Learn from Coachella
It is "Coachella Time". This festival strives to add new bells and whistles each and every year, that set the bar higher for us in the event industry. In 2017 everyone is talking about "festivalization" of meetings and events. Here is our round-up of top trends and inspiring aspects. “All experiences are morphing together into the festivalization of events. Concerts add conferences, meetings add new styles of collaboration, trade shows add consumer elements. Training conferences are like going to Lollapalooza. In a competition for our attention, event organizers are engaging all the senses." - David Adler/BizBash Medium "The meetings industry is evolving beyond its preoccupation with event technology and the impact of Millennials over the last five years. The new focus for 2017 revolves around developing more multidisciplinary business events, integrating education and entertainment, to engage attendees in new ways on different levels....