THE NEWS from EventWorks, Inc.

Can you imagine a good monster movie without a scary soundtrack? Neither can we. DJ Lee Dyson created this playlist specifically for Halloween.  

How do you judge an event's success? Watch how many attendees snap photos. The client may or may not encourage hash-tagging and live social media integration, depending on the level of privacy they wish to maintain. However, in the age of Snapchat and Instagram, guests love to strike a pose and collect their memories with their smart phones. It is one way of ensuring great engagement. Branded, ready-made photo backdrops are popping up everywhere. And we love them, too.  Here Brynne with our very own City of Angels Wings, created for a La La Land event last year.  Branded, social media savvy PR campaigns and activations abound. Why spend a lot of money on advertising when you can get the public to do it for you. Selfies on social media have been around since 2013 when the word was named "word of the year". However, recognizable backdrops are nothing new. The granddaddy of all famous signs in the L.A. area, the HOLLYWOOD sign, was erected in 1923. The original &

This client loves to surprise his young guests with new, exciting aspects during the annual Closing Party. We upped the ante once again. The Event: A Closing Night Party Event Date: September 2018 Event Time: 6-11PM Event Location: A Ballroom in Southern California We have done aerial sommeliers, atmospheric acrobats and stage shows enhanced by close proximity pyrotechnics and aerial acrobats. We have taken branded decor to new immersive levels with LED Towers and synchronized 360 degree surround projection. This last month we had to surprise the guests once again. We had added entertainment to every aspect of the evening. For the closing Dance Party we introduced the Action Bar: a double trampoline and five performers, surrounded by 8' long black bars to turn the central bar from gathering point into a show element. Brynne Peña: “Our intention with the Trampoline Wall was two-fold:  entertainment and branding.  Given the large size of the wall itself, it provided

Who says you can't wear white after Labor Day? We checked in with our Creative Director Kate Brack. Kate loves the renaissance of all things palm tree, now trending year-round. Here a digital rendering of our Branching Communal Table with Palm Frond enhancements. Faithful readers may have noticed that we love working in tropical locations. Our production work frequently takes us to Hawaii, Southern Florida or Mexico. We live under palm trees and love to work under them, too. Palm leaf motives have been popular for decades. The famous Beverly Hills Hotel introduced palm tree print wallpaper in 1942 with Don Loper's design. Tropical prints have made a fashion come back this year and even over-sized pool decor has taken the form of pineapples and pink flamingos. They do add a sense of vacation and sunshine to any affair and Kate advises that cold weather and a winter season do not have to put an end to our love of tropical trends. Kate Brack: "The retro palm chic

Ted Bowers with Heather Heimerl Brunold | Executive Director | Licensee, Words2Action | TEDxPasadena We absolutely loved working in our backyard, Pasadena, CA, for this inspiring, uplifting event: TEDxPasadena 2018 - Transform Words to Action. Date: September 22, 2018 Location: The Huntington Library Our Task: staging, lighting and sound as part of comprehensive technical support for the one-day conference featuring 17 individual speakers. Ted Bowers: "The tag line "a day dedicated to transforming the future, and putting words to action" captures the essence of this event. TEDxPasadena's Executive Director Heather Heimerl Brunold, M.Ed., Ed.D. has done an incredible job organizing these events since 2015. Besides the large all-day annual conference, smaller salon events take place throughout the year. Since it's inception the scope of the all volunteer-managed conference has grown considerably. For the first time this year, they decided to hire us to as