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Showing posts with the label Rose Parade Floral

See What EW's Floral Artist Rebecca Motus Created For The Famous Rose Parade.

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It's the grand daddy of all parades and the most famous New Year's Day Parade in the world. 700,000 spectators line the five-and-a-half mile parade route in Pasadena, California. Tens of millions of people in over 170 countries watch the telecast every year. EW's Floral Artist Rebeca Fernandez Motus got hired to conceptualize, design and supervise the finale float by Wells Fargo. It's a true work marathon and one of the most important floral events in the world. Now that she has caught up on much needed sleep Rebecca is happy to share the story. EW: "Rebecca, how did you get hired to work on the Wells Fargo float?" Rebecca: "The advertising agency that created Wells Fargo’s Tournament of Roses ad reached out to me through one of the vendors that I work with and with whom I have worked internationally in the past." EW: "What was your role?" Rebecca: "I conceptualized, designed and executed the whole project. We corresponded...