Event Report: Turning a Parking Garage into a Speakeasy.
The client: an international hotel chain. The location: a large hotel in the Phoenix, AZ, area The guests: 500 food and beverage executives The purpose: to show them unusual ways to use every space of their properties. Our task: creating an amazing fete in a never before used "event" space. We were fortunate to have a visionary client who came to us with a concept and details in mind. Creating the event together became a very rewarding collaborative endeavor. Event Designer Kate Brack: "The event was a secret. Guests were only told that they were going to an "evening event" and to meet in the hotel lobby. We surreptitiously took over little used level 2 of the hotel parking garage and went to work. This is where we started." Since our guests were food and beverage executives the client came up with a theme matching the current jazz age food craze: the Speakeasy! The concept kept the surprises coming. We created a familiar entrance: ...