Interview with Pop Culture Pundit Roy Trakin - What Event Peeps Need To Know About Coachella 2018
Coachella, in its 19th year, still gets credit for being a culturally defining moment and a representation of iconic California lifestyle. Besides art, fashion, augmented reality immersive events, brand activations and ultra lux clamping VIP yurts by W Hotels however, it is still three days of music with 166 acts performing. We asked pop culture pundit, rock critic veteran and Variety Contributor ROY TRAKIN what the event industry needs to know about Coachella 2018. EW: Other well-known festivals like Bonnaroo and Lollapalooza have seen declining sales. Why does Coachella continue to be successful? Roy Trakin: Coachella has become the benchmark for the modern festival era. It’s established a brand that engenders expectations and now certainly supersedes any of the acts on the bill, no matter how big. The show invariably sells out before the lineup is even announced, which speaks loudly to that name. It has become the one go-to destination on the spring-summer large-scale fest...