Event Report: Our Favorite Snapshots from Atlanta
Brynne Peña, Alisa Walsh and Mary Leist Vandergoot
had fun adding some very inspired twists on regular aspects of a hospitality industry conference.
The Task:
- Bringing "Atlanta" indoors
- Creating a fresh feel to routine aspects of any conference.
- Add more interactive touches to the process.
Give us a challenge and we love to work!
We redesigned the check-in and registration area to make it more interactive and welcoming. Inspired by Apple stores, we brought sleek work stations to begin the process but we added the real human touch. Guests were greeted by staff and handed their badges. Another staffed station provided information and lanyards. A third stop was designed to engage guests in a conversation as hosts explained the mission of the beneficiaries of the corporate social responsibility activity. All of this socializing will make one thirsty so we added beverage stations as well.
Alisa Walsh: "In current times of electronic overload and social isolation, we thrive to add more cozy, people-oriented aspects to encourage communication and real interaction. Besides bringing these aspects into the registration process, we had the liberty to bring in a variety of seating elements for the general sessions room on the last day. We added lots of lounge seating and one hundred bean bags to eliminate the sterile environment of a conference room."
We love to bring the neighborhood and local culture inside.
Music industry, Hip Hop and urban art inspired our custom bar treatments.
Making sure no one forgets this event: our guests were truly amazed as the desserts arrived - gently floating from the top floors into the lobby.
Faithful readers may remember that Brynne moonlit a while back, fulfilling a childhood dream of working for a world famous award night. She managed sweet surprises on that memorable night - and updated and perfected the concept to parachute macaroons into the crowd.
Brynne comments: "This location was just perfect for the drop and I knew that all attendees will remember this moment."
CONGRATULATIONS to producer Mary Leist Vandergoot and husband Jimmy Vandergoot who tied the knot this past Sunday.
We wish you both a lifetime of happiness together!
Thank you for reading.
Have a fabulous 4-day week.
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