THE NEWS from EventWorks, Inc.

The Event: An Evening consisting of Reception, Dinner and After Party - The Highlight of a 3-day program and only occasion for all guests to attend together. Guest Count: 575 Location: The Empire Polo Club, Coachella Festival Location, Indio, CA Kristen Rensch and Ted Bowers report. Kristen Rensch: "The Reception took place on the lawn and we moved guests inside the tent for dinner. It was a cold desert night and our guests were happy to be somewhat better protected from the elements. Despite the chilly night they enjoyed themselves. Through dinner we had a small main stage at the front of the tent for a jazz duo. We used this setup for a surprise announcement. Towards the end of the dinner we rolled in a riser in what was the rear of the tent space with the after party area as the backdrop, and the band introduced the “new band member” – the company CEO.. We heightened the reveal with lighting effects and music. The CEO took the stage and invited the guests to an exclusive ...

700 guests, 3 days in the gorgeous ocean-front Terranea Resort, we had the pleasure of being tasked with designing an event to promote the Golden State, Home Sweet Home California. Our Director of Design Kate Brack and Floral Artist Rebecca Motus were thrilled to apply a palette of pop colors to various iconic design objects, such as the California bear and our state flower, the poppy. Alisa Walsh reports. "We were tasked with creating a design highlighting California for an event in the tourism industry. Kate excelled at creating a colorful theme based on iconic California objects that we wove through every aspect of the event. For all the floral we focused on poppies in bright blue, orange and greens. Poppies are such gorgeous flowers and the pop color arrangements gave the whole ballroom an instant California feel. Furthermore we created photo opportunities throughout the event that were all designed to be social media friendly. The largest piece was the stock bar that we...

Lola Olukuewu and Janet Elkins The best aspect of event industry conferences: definitely the chance to make new friends and broaden our horizons. Janet: "We loved The Special Event 2019 in San Diego last month. I always enjoy meeting longtime friends and colleagues and learning about new trends. Over the years TSE has truly become an international event. I have met Eastern European event producers in the past. This year I met Lola Olukuewu, Managing Director, for Always On Point in Lagos, Nigeria. Learning how much we have in common across cultural and geographic borders was fascinating to me. Thanks to Internet and social media the world has become a small place, indeed." EW: Could we talk about the event industry in Nigeria? Lola Olukuewu:  The Event Industry in Nigeria is at an all time high in creativity, innovation, professionalism, and exposure. Just like agriculture and technology, the event industry in Nigeria has evolved in the last couple of year...

It was very short notice - just three weeks to showtime - but we were thrilled to have the chance to build the space for a famous vendor - the new Cardone Division, Cardone Automotive Resources - for the largest automobile dealer convention in the country, the sold-out 2019 NADA Show in San Francisco, that took over the whole Moscone Convention Center for 3 days. Car enthusiast and collector - and, of course EW Technical Director - Ted Bowers reports from San Francisco. Ted: "It was a super fast turn and I am thrilled that it came off flawlessly. All went really well and the client, automobile industry legend James Burton, Executive Director of C.A.R.,  was happy. Our main goal was two-fold: attract show attendees and provide an inviting, exciting space to demonstrate the C.A.R. sales software and technology. The software is a really impressive, comprehensive sales and service tracking solution that is market-leading in the industry. We followed Cardone's branding guideli...