Event Report from IPW in Anaheim, CA

The Event: The US Travel Association's IPW 2019 in Anaheim, CA.
The Dates: June 1 - 5, 2019
Number of Attendees: more than 6000 delegates from over 70 countries from around the globe.

The annual event takes place in a different city each year.
The U.S. Travel Association’s IPW is the leading international inbound travel trade show, driving $5.5 billion in future travel to the United States.

Alisa Walsh:
"We were very honored to be involved again as we have great previous experience with IPW productions for Visit California, Visit Anaheim and the Los Angeles Tourism and Convention Board.
EventWorks was invited to participate in the production of two programs.
The City of Anaheim trusted EventWorks and ACCESS Orange County to partner to produce the Sunday morning Press Brunch.
Visit Anaheim invited us both to create a unique, inviting and memorable activation area."
We are happy to share the story.

THE PRESS BRUNCH - SUNDAY, JUNE 2, 2019 FROM 9-11AM

LOCATION: DOWNTOWN ANAHEIM

“Characters are in Anaheim’s DNA,” said Jay Burress, president & CEO, Visit Anaheim. “We’re a city built on imagination, possibility and creativity, beginning with Walt Disney’s genius and vision. That spirit is inspiring a new cast of uncommon characters and unleashing a fresh wave of sights, sounds, flavors and fun across our landscape that we’re excited for you to experience during IPW 2019 in Anaheim.”

Based on Anaheim's 2019 theme "Uncommon Characters" we were tasked to come up with a design and activations that were just as fresh, never-before-seen as the reinvented City of Anaheim. The city last hosted IPW in 2007 and has since invested 6 billion dollars into its infrastructure and renewal, transforming itself into a completely refreshed, modern destination that has a lot more to offer than its most famous destination, Disneyland.

Alisa: "The Press Brunch was the opportunity to showcase the "new" Anaheim to hundreds of members of the global travel media. EVENTWORKS and ACCESS Orange County were thrilled to be invited to come up with fresh, creative, fun, immersive activations worthy of the high level of creativity Anaheim is a symbol of for the attendees. 

Together we designed a zip line for guests to enjoy. Our joined team came up with innovative ideas to brand and theme the food and beverage stations with Uncommon Character. 

We helped facilitate the stage design and performance of the headlining singer Natasha Bedingfield.

The challenge here for our joined team was the overnight load-in and installation in a public area that had never been used for this type of event before. 

A big THANK YOU to our EVENTWORKS and ACCESS Orange County team for the long night and early morning hours to put together a flawless event!"

THE VISIT ANAHEIM CONTAINER BOOTH AND ACTIVATION AREA

JUNE 1-5, 2019

LOCATION: GRAND PLAZA AT THE ANAHEIM CONVENTION CENTER

Alisa: "Visit Anaheim invited EVENTWORKS and ACCESS Orange County to partner with them to install an activation area in the middle of Grand Plaza. The goal was to stand out from previous, recent IPW host cities. We loved having the Grand Plaza area outside the Convention Center and being able to turn it into a hub for all attendees to gather, socialize and network. Anaheim wanted to create a big presence. We assisted them in building a container booth by designing a custom container like it had never been seen before. We took out walls to create views. We included a refreshment bar, a lounge seating area and a roof top with a view that became a favorite for selfies and media recording. Catch it on YouTube! 

The container booth's overall design had to be a striking visual to attract visitors and become a center of the hub. 

Ted Bowers, our EVENTWORKS and ACCESS Orange County team and our partners were challenged to build a quasi wall-less container with a roof top that was stable and fortified enough to be used as an active top floor by attendees."

Thank you to our friends at Visit Anaheim and City of Anaheim. 

We loved the opportunity to highlight all that the city has to offer visitors.

Thank you for reading.