EW Director of Design Kate Brack: Brighten Up that Boring Breakout!

#animate #affirm #energize - Words associated with Pantone Living Coral. Adding Living Coral will lighten up any occasion.

 Kate Brack: "How many times do we hear these requests when we’re on a conference call: -  Where’s the aha moment? -    How do we capture the attendee’s attention in an inventive way? -    What’s the activation? -  We’re thinking something experiential…

It is human nature to seek out tangible experiences that are memorable and so how do we, as creative partners, weave this into the attendee experience? Inspired by Pantone’s 2019 Color of the Year: Living Coral, we invite our readers to bring this hue to their breakout spaces. “Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.” Pantone “Speakers who present in a “living room” environment tend to keep attendees off of their devices and engaged because the setting speaks to a more intimate, personalize experience. Staging a break out this way encourages conversation and thought provoking ideas leaving attendees inspired and motivated.” – Kate Brack, Creative Director New year’s challenge: Find ways to incorporate Pantone 16-1546 Living Coral into your next break out. You won’t regret it."

Thank you for reading!