Event Site Report: We ❤️ The Banc of California Stadium in Los Angeles

"Being of Los Angeles and for Los Angeles", the most expensive U.S. soccer stadium is not only great for sports but also an event producer's dream. 

Ted Bowers and Alisa Walsh recently had the pleasure of exploring the newest large addition to Downtown Los Angeles' event site offerings - and came back to the office inspired.
Alisa Walsh, an avowed soccer fan - you may remember her report from World Cup in Russia: "I can’t wait to show it to our clients!”

The Banc of California stadium in Exposition Park, next to the Coliseum and the USC Campus offers a myriad of event possibilities in an elegant, high tech setting. 
Perfectly located near Downtown and great for #LA2028 - call us soon to plan your future event.


Alisa Walsh: "The interior of the stadium is a design dream come true. Each room and event space was beautifully crafted with unique personality to encompass the lifestyle of Los Angeles – from chic gold & white marbled bar fronts, to colorful swings and lawn games, even down to a ceiling sculpture of an iconic L.A. Freeway intersection! The marketing and event material that is available through Annie Benson is incredibly user friendly – it is clear that this stadium was created with ease of event production in mind."

The LAFC in action. As to be expected near Hollywood, games attract a large number of celebrities.

The Sunset Club

"Premium spaces include The Sunset Club (6,985 sq.ft.), a one-of-kind venue that was created with the pristine Los Angeles weather in mind has boasting views of downtown LA, Peristyle at USC Coliseum and the Hollywood Sign. Emphasizing the venue’s sightline and midcentury modern décor, the Sunset Deck creates the ultimate social setting of a “Palm Desert oasis” in the heart of Los Angeles." 

CAPACITIES Existing Seating: 350 Cocktail: 195 Banquet: 116 Theater: 88 Classroom: 84

Ted Bowers: "I was impressed with many aspects, starting with the speed of development. We watched the progress of construction alongside the 110 freeway, not far from our office. It took only 17 months from demolition of the L.A. Memorial Sports Arena to completion of the new State of the Art stadium. The new stadium offers spaces for every taste and purpose. The Sunset Deck looks like a fun area to hang out during the game.

European fans are accustomed to the close excitement of the standing supporter’s shoulder to shoulder section. Banc of California stadium offers this intimate experience and it sounds like a blast! Every seat has a great view of the field and thanks to Principal and Design Director of Gensler Sports Jonathan Emmett's "framing views", most seats also have a view of DTLA on a clear day. This design feature was very much at the heart of the planning and the desire to tie the stadium to the city and such provide a local personality. Last but not least I am a foodie and as such delighted to see that the stadium teamed up with local restaurants to provide an upgraded food & beverage experience."

Suspended from the ceiling: a sculpture of an iconic Freeway interchange in the

Figueroa Club.

"Figueroa Club (6,018 sq.ft.), located on the East side of the stadium, captures the essence of Downtown LA with communal seating, local graffiti art, and local beers and food. Combine that with this space’s ability to connect the flare and style of the sport of soccer leaves you with the most unique event venue not only in the LA sports scene, but all of LA." 

CAPACITIES Existing Seating: 315 Cocktail: 385 Banquet: 234 Theater: 128 Classroom: 120

Founders Club

"Located on the mezzanine level, the Founders Club (10,199 sq.ft.) is the most expansive and wide-open club in the stadium. With 14-foot ceilings and views of the pitch, the Founders Club offers the optimal setting for exclusive parties. Attached to the Club is an exclusive roof-top venue located above the International Food Experience, suitable for any styled activation."  

CAPACITIES Existing Seating: 450 Cocktail: 480 Banquet: 220 Theater: 320 Classroom: 124

Field Club

"Intimate and private, the Field Club (16,311 sq.ft.) is perfect for any event and allows open floor plans for theater or ballroom configurations. Located in the heart of the club are two enclosed multi-purpose rooms, both of which provide additional space adaptable for any occasion."

CAPACITIES Existing Seating: 575 Cocktail: 520 Banquet: 380 Theater: 400 Classroom: 142

Directors Lounge

"Adjacent to the Field Level Club, the Directors Lounge (3,559 sq.ft.) is an enclosed space with luxury finishes that will complement all events. With a private bar and flexible floor plan, the Directors Lounge is suitable for any VIP experience."

CAPACITIES Existing Seating: 200 Cocktail: 115 Banquet: 120 Theater: 156 Classroom: 62

Entertainment - The Fact Sheet:

• Expandable 40 x 120ft. built-in stage platform for arena-like load in/out results in cost efficiency and greater sell-able capacity.
• Six large dressing rooms and unique, premium artist and VIP spaces. -    
• A sell-able stadium capacity of up to 23,000 with a range of general admission and reserved seating configurations.
• Increased festival capacities when using surrounding park grounds. 
• Music events can be promoted by the venue on digital signs including three large freeway-visible building signs and multiple street level signs throughout the area (LA Coliseum, museums, USC campus, and surrounds).    
• Ability to target market more than six million annual visitors to Expo Park including a portfolio of outdoor digital signs.
• Extensive team database (over 170,000 and growing) of live entertainment consumers.
• Six large dressing rooms and unique, premium artist and VIP spaces.    
• Truck compound adjacent to the stadium.
•  Loading dock accommodates three trucks simultaneously.
• Truck ramp allows semi-trailer load in and load out at the stage.
• Two additional loading docks with load levelers dedicated exclusively to concerts.    
• Stage platform designed to accommodate major tour production.
• Production guidelines are available upon request.
• Electrical show power adequate to support all major shows (camlock 3 phase service, stage left, and stage right).

We are happy to tell you much more and arrange a meeting with the LAFC Special Events Department.

Thank you to Annie Benson and Ben Goldman from LAFC!

And Thank YOU for reading.