Event Report: We Knocked It Out Of The AT&T Park

We love working in iconic baseball stadiums. Guests will always remember this night. However, there are challenges to conquer.

The Event:
the Closing Night of a multi-day conference.
Date: August 4, 2018
Guests: 2,600
Location: AT&T Park, San Francisco, CA
Our Assignment: Decor, Themed Entertainers and Activations


Challenge 1: The Ground

During baseball season it is all about the turf. We had gained a lot of experience working at Petco Park in 2017. The whole outfield has to be covered with special flooring to protect the turf.
It has to be put in last minute since the less time the turf is covered the better. We coordinated with park staff to return the field to its baseball ready status in record time. Our event concluded Saturday night. We started to strike immediately and park staff pulled up the flooring literally right behind us as we were removing event decor and furnishings. The Giants played a home game on Monday. The turf was as green as it should be.



Challenge 2: Creating Structure In A Large Space

How do you create structure in an outfield? We brought in a lot of multi-dimensional decor, Airstar lighting, and a large variety of furnishings. Brynne supervised the detailed setup to create an interesting, inviting event space.

Challenge 3: Lighting

A stadium typically has two basic settings: on and off. Our goal was to light the event with decorative lighting and maintain the architecture of the Stadium. As it got dark we left the stadium lights off and left half of the field dark.

We brought in a lot of event lighting, especially Airstar products, to light the décor, food and beverage stations. A series of automated moving wash lights provided the overall event lighting. Ground level lighting and internal Airstar lights were battery operated LED fixtures. Control of the decorative event lighting was programmed through wireless DMX and seamlessly integrated with the main stage lighting design. Sweeps of color and movement through the event space were choreographed with the headline artists lighting design transforming the entire stadium into a concert venue.

Entertainment:

Our "Spirit Team": six performers and three costume changes. Amazing dancers and multitaskers who greeted the guests stilt-walking and rollerskating at the opening, transformed themselves into our version of the San Francisco Giants and expertly used slingshots to send branded t-shirts into the audience as a warm up to the headliner concert. They gained the stadium again to create a transition from headliner concert to after party by rollerskating throughout the event area. Throughout the night they provided extra photo opportunities with guests.

Brynne Peña and Kristen Rensch: "Not only do we love working in iconic ballparks, it is also a location the guests will never forget. We did overhear someone comment 'WOW, this is really bucket list'. This experience is not something any of the guests would have had the privilege of experiencing if it hadn't been for the chance to be invited to this corporate event. Sharing the guests' enthusiasm is the best reward for us. We also had great luck with the weather. San Francisco is infamous for cold, windy summers. It was cold when we got there but just in time for our outdoor event we had two perfect, sunny, warm days on the bay."

Brynne adds happily: "I am a big fan of the headliner band. It was such a job perk to meet them!"

A special "Hello" to our friends Jon Adcock, Matt Barnett and Douglas Johnson/EPlus Productions. It is always a real pleasure to work with you.

Thank you for reading.

Photo Credit: Photos 1 and 7: EventWorks
Photos 2-6: Lisa Bronitt Photography