Event Report: Brynne and Alisa Love Working at The Grammy Museum

No wonder Brynne Peña and Alisa Walsh were excited to work at a local iconic venue that celebrates the entertainment industry.
In fact, both Brynne and Alisa have family members in the music business.

Brynne's brother Sam Price is the drummer in lovelytheband. They currently top the Alternative Songs chart on Billboard and are getting ready to start their first headlining tour this fall.

Alisa Walsh grew up backstage watching her stepdad perform in the most iconic California band, The Beach Boys.

No wonder our producers loved working at the Grammy Museum's Target Terrace at L.A. Live. Music is their inspiration. Our team channeled the energy into the event.

The Event:
A 2-Day Brand Showcase for a Luxury Hotel Chain.
Dates: June 5-6, 2018
Location: Grammy Museum, Target Terrasse at L.A. Live, Los Angeles, CA.
Guests: 150

Alisa: "It was a really great opportunity to showcase some of the ideas we have been wanting to produce! We created two very effective new activations. Our Director of Event Design Kate Brack had dreamt up the Paper Doll photo op and the ‘Cabinet of Curiosities’ food display a few months ago. We had been waiting for the opportunity to bring them both to life. We were so excited when our client trusted our ideas and allowed us to turn them into event reality."

A rack of "wardrobe" choices and accessories allowed the guests to turn themselves into "travelers" for the photo op. Each cutout was brand activated.\
The "Cabinet of Curiosities" allowed us to include branding information in a fun, new interactive way to display food. Guests did not know what to expect. Each white cabinet in the display wall contained a surprise. Each hotel brand had created their own signature dessert. A curtain hid the surprise behind each mirrored cabinet door. Once they opened we revealed a branded delicacy. Our guests commented how fun it was to explore.


The Grammy Museum already provides such an interesting, visually exciting event space with inspiring views and colorful music history memorabilia. We designed a decor that did not clash with the look and the feel of the venue but highlighted the character of the place. At the same time we incorporated the client's luxury brand by using lots of Gold and White and Black.

The vibrant energy of Downtown Los Angeles, the views, the iconic venue - we love working here.

Thank you for reading!