Event Report: Art and Automobiles - The Making of A Multi-Faceted Event

One location, two days, an event involving a global automobile corporation, a Brooklyn art-and-design space, a London-based multi-disciplinary art and design group, VIPs, media and the public. All in one production!

Event Date: May 15 and May 17, 2018
Location: A/D/O, Brooklyn, New York
Guest Count: Ranging from an intimate group of VIPs to 3,200 public guests.

Our Task:

Designing the experience around a press conference and VIP/Public Reception to celebrate the opening of "Spirit of The City" - an art installation by London-based United Visual Artists in  the Amalgamated Drawing Office - or A/D/O, Greenpoint, Brooklyn.

Creative Director Kate Brack: "We were challenged to create an environment that framed the UVA art installation and distinct character of the existing interior design of A/D/O. It was a thrill to come up with minimal, striking details that fulfilled multiple roles; at once providing a professional engagement for the press conference, an elegant urban space for the VIP reception and a social media friendly environment for the public event."

Spirit of the City explores the physical and emotional responses of individualswhen navigating urban environments.

Vice President Kristen Rensch: "The process involved creative brain storming with our wonderful clients as well as many other entities in this multi-faceted production; among them a very hands-on team from the corporate client, the British United Visual Artists, A/D/O and many local entities. We concentrated on producing an effective decor that could satisfy each party involved and yet at the same time enhance the artistic elements of both the space and the art installation, honor the corporate client and please a very creative crowd. We had 5 weeks from start to event date to achieve all goals."

We created a registration space by utilizing existing counters and benches that we custom-arranged to be art and function. We added a gold metal chain drape to hide the event specific coat check storage area. The drape became a popular selfie backdrop and served in multiple functions on both days.

We employed it as a backdrop for the speaker stage at the press conference, the DJ stage and as hallway divider and decor. Lighting effects were used to enhance the effect.

Custom stage design for local Brooklyn DJs who provided entertainment in a variety of styles for the very hip crowd at the launch VIP and public event. Do you recognize the picture-worthy elements? Scroll back to the press conference registration. 

The client expected up to 1,000 guests. But social media, advanced press, and our multi-dimensional exterior lighting were effective. The lines went around the block. 3,200 guests enjoyed the public event.

Kristen: "We loved the energy at this event. It was truly exciting to produce parts of such a complex and creative event for such a trend-setting crowd. Thank you to our client for entrusting us with this assignment!"

Thank you for reading!