Event Report: Art and Automobiles - The Making of A Multi-Faceted Event
One location, two days, an event involving a global automobile corporation, a Brooklyn art-and-design space, a London-based multi-disciplinary art and design group, VIPs, media and the public. All in one production! Event Date: May 15 and May 17, 2018 Location: A/D/O, Brooklyn, New York Guest Count: Ranging from an intimate group of VIPs to 3,200 public guests. Our Task: Designing the experience around a press conference and VIP/Public Reception to celebrate the opening of "Spirit of The City" - an art installation by London-based United Visual Artists in the Amalgamated Drawing Office - or A/D/O, Greenpoint, Brooklyn. Creative Director Kate Brack: "We were challenged to create an environment that framed the UVA art installation and distinct character of the existing interior design of A/D/O. It was a thrill to come up with minimal, striking details that fulfilled multiple roles; at once providing a professional engagement for the press conference, an el...