Event Report: All of Iconic California In One Space
The Event: An Automobile Pre-Launch Event
The Location: HNYPT in Downtown Los Angeles
Event Date: the Eve of the Opening of the 2017 Los Angeles Auto Show
Guest Count: 175+
The Theme: Iconic California Road Trip
We had the pleasure of working with our dear friends from The Performance Group (TPGNC.com) and satoriteller to turn a creative dream into a design reality.
The idea: taking a group of international guests, including many high profile VIPs and celebrities, on an iconic California road trip.
Three destinations were chosen to inspire their road trip dreams: Joshua Tree, San Diego and Lake Tahoe.
We provided each destination with themed and distinctive food and beverage stations as well as seating groups.
The challenge: bringing these incredible landscapes into an indoor event space in Downtown L.A..
Kristen Rensch: “The fun challenge of producing décor for this event – three distinct lifestyle areas that each represented the MINI brand - was ensuring every décor item in a relatively small space contributed to and impacted the story we were collectively trying to tell, and that it conveyed brand messaging. Careful thought and review went into every piece of décor or lifestyle equipment we selected."
Guests enjoyed satoriteller's custom video story experiences, visible only through MINI "polarized" windshields, the idea behind this was to simulate a real MINI road rip that adds stories to your life and expands your horizons.
Ted Bowers: "The clever way satoriteller integrated the technology was ingenious! The artful storytelling transported me from the cocktail atmosphere into each life experience."
The highlights of the evening: the reveal of the new 2017 version of the automobile, hidden in a tent that separated "San Diego" from "Lake Tahoe" and the reveal of the Dakar Rally racing version, camouflaged by photo walls in the desert area.
We provided each destination with themed and distinctive food and beverage stations as well as seating groups.
The challenge: bringing these incredible landscapes into an indoor event space in Downtown L.A..
Kristen Rensch: “The fun challenge of producing décor for this event – three distinct lifestyle areas that each represented the MINI brand - was ensuring every décor item in a relatively small space contributed to and impacted the story we were collectively trying to tell, and that it conveyed brand messaging. Careful thought and review went into every piece of décor or lifestyle equipment we selected."
Guests enjoyed satoriteller's custom video story experiences, visible only through MINI "polarized" windshields, the idea behind this was to simulate a real MINI road rip that adds stories to your life and expands your horizons.
Ted Bowers: "The clever way satoriteller integrated the technology was ingenious! The artful storytelling transported me from the cocktail atmosphere into each life experience."
The highlights of the evening: the reveal of the new 2017 version of the automobile, hidden in a tent that separated "San Diego" from "Lake Tahoe" and the reveal of the Dakar Rally racing version, camouflaged by photo walls in the desert area.
San Diego: Beach Life.
Lake Tahoe: Mountains and Snow.
The Desert: align your chakras in bohemian Joshua Tree and sip martinis in Mid-Century Modern Palm Springs.
Thank you to Lisa Sato and Raymond Brown for the wonderful collaboration from Kristen Rensch, Ted Bowers and Janet Elkins!
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