Event Report: New and Exciting - Our First ELECTRIC JOURNEY

A week ago, we produced the first corporate Electric Run. The 1K run, The ELECTRIC JOURNEY, easily managed even in heels, culminated in an outdoors dance party with multimedia entertainment.

We are happy to report that the guests loved it!

Location: adjacent to the USS Hornet on Pier 2 in Alameda, CA.
Date: June 1, 2015, 9pm to 11:30PM
Guest Count: 1,600

The Event:
The client asked us to create a new, fresh event to cap off a Gala Evening that started with a reception and dinner on the USS Hornet.
This group of guests consisted of younger, energetic top sales associates.

This event had to serve multiple purposes:
    •    The client celebrates 20 years of company success.
    •    This evening was the highlight of a reward/incentive trip to the Bay Area
    •    And last but not least, the client introduces a new product, an energy drink, to the sales force.

Our Concept:

The client loved the idea of an Electric Color Run – the perfect fit for a young, active crowd and the launch event for an energy drink.
We incorporated the Company History by designing the run narrative and theme based on the company’s reward travel evolution.
The spaces represented the continents visited during the 20 years of Reward Travel: Asia, Oceania, Africa, Europe, culminating in North America.
Lights, costumed characters and music completed the immersive experience.


The Journey ended at the XS Party Entrance Tunnel where guests were offered a refreshing energy drink on their way to the XS Nation Dance Party, a multimedia extravaganza that provided more excitement and entertainment for a young, hip and urban crowd.

Customized and branded start gate.

The first immersive "Land": Asia

Down Under - Oceania

The third "Land": Africa

London, Paris and Germany around a courtyard
with a very Continental feel.

Welcome to America.

Entering XS Nation

More fun in XS Nation -
the multimedia, high energy Dance Party

Did we ever get lucky! This was Event 3 out of a series of 6 and our first ever Electric Run, outdoors in Alameda, CA - and after two weeks of gloomy, wet, cool conditions, we got great weather just in time. We are so happy it all turned out great.

Thank you to our creative client who trusts us to produce these events - and to Ted Bowers, Visions Lighting and a special nod to Todd Roberts and Nathan Jones, DJ Roonie G, E Plus Productions, Kristen Rensch, Brynne Price, Carolyn Vasi and our amazing EW Crew!! Great job done!

I think we had just as much fun producing it as the guest had with the experience.

very best,

Janet