Success Story from the 2015 World Floral Expo

We had the pleasure of creating floral branding and decor for a client at the 2015 World Floral Expo that took place at the Los Angeles Convention Center this year.
Our goal: to create a booth that made an impact at the expo.

We think we got it! Our client just updated their Facebook page with a cover shot of our job and raved on Facebook: "World Floral Expo booth, so beautiful!"

Thank you to our client for the compliment and the wonderful assignment!
We are sharing the details.

The Concept:

Working closely with the client, we decided to create a welcoming space by building a floral studio inside the hall, complete with furnishings and floral branding to set the booth apart from all the other vendors.
Director of Floral Design Kate Brack and Floral Designer Rebecca Motus conceptualized and created what our client and many visitors called the "best booth".

Also, visitors' reactions showed that this strategy worked!

Project Lead Floral Designer Rebecca Motus: "Originally, there were going to be four flower walls. Being the creative mind, I was oblivious to the amount of labor it would entail. Thankfully, the purchasing manager made me realize the logistical aspect of the project and we decided to do two walls. We had suggested to make the logo wall for them. The client loved the idea so the logo wall came into fruition. We decided to create the Mondrian inspired wall because of the interesting dimensions and depths. Creating these two walls took about 8000 stems and 40 hours of work!"

Rebecca recorded the process in time lapse videos.

"Kate Brack was our savior and hero --- down to the last hour, she was able to pull off the perfect furniture setting for the booth!"

We are happy to share this table top floral the client selected as his Facebook cover! 

Five production meetings, lots of emails, tons of phone calls and text messages and many hours in the floral studio is what it took.

This client flies all his flowers straight into Los Angeles instead of shipping from South America to Florida and trucking across the country to California. The freshness degree of the product was very helpful in creating floral that lasted through the whole 3-day duration of the expo.

It's just too sad that we cannot mail you the beautiful scents we all enjoyed at the expo! Thank you to Kate and Rebecca for an outstanding success!

Wishing you a week in full bloom!

Janet.


Photo Credits:
All photos Marion Renk-Rosenthal/EventWorks
Except: Facebook Cover Flora / HFM