Event Report: We Do Football in "Sporty Sophistication"

Can a sports viewing event be classy and sophisticated? Yes!
The frigid winds - 7 degrees! - off Lake Michigan did not deter Account Executive Brynne Price from producing her dream: "Sporty Sophistication" at the W Lakeshore in Chicago on January 11th.

Brynne: "We had produced similar football watching events in previous years but this time we were tasked with the creation of a very upscale event! Instead of a sports bar or pub look and feel this needed to be a lot more chic and elegant."

The Premise:
A 3 1/2 hour long Football Watching Party hosted by our client for 285 VIP guests who were in Chicago for PCMA.

The Location: The W Lakeshore Chicago. The lobby had recently been modernized and remodeled. The event took place on the lobby level, in the lobby and the restaurant. It was essential to highlight the new features.

"We used Solo cups to create illuminated custom signage by suspending them on fishing lines around the dividing walls and attaching battery operated tea lights.

The primary focus of the event was Watching The Game. We made sure to set up the whole event with the television screens in mind.
We provided photo ops with the "locker room" backdrop in which we included the 9 brands of the client's hotel properties. We created football player cutouts for photo opps. The client had the great idea of adding cheerleader cutouts. The client had also created team shirts for servers and bar tenders.
We were happy to repurpose branded pennants to add a sportsy feel."

So now the big question is: who are you rooting for this Sunday coming?
Patriots or Seahawks?

We will make sure to catch the commercials! What a wealth of creative ideas!

Warm regards,
Janet