Event Report: All of Iconic California In One Space
The Event: An Automobile Pre-Launch Event The Location: HNYPT in Downtown Los Angeles Event Date: the Eve of the Opening of the 2017 Los Angeles Auto Show Guest Count: 175+ The Theme: Iconic California Road Trip We had the pleasure of working with our dear friends from The Performance Group (TPGNC.com) and satoriteller to turn a creative dream into a design reality. The idea: taking a group of international guests, including many high profile VIPs and celebrities, on an iconic California road trip. Three destinations were chosen to inspire their road trip dreams: Joshua Tree, San Diego and Lake Tahoe. We provided each destination with themed and distinctive food and beverage stations as well as seating groups. The challenge: bringing these incredible landscapes into an indoor event space in Downtown L.A.. Kristen Rensch: “The fun challenge of producing décor for this event – three distinct lifestyle areas that each represented the MINI brand - was ensuring ev...