Learn More About Sense Marketing with Dianne Devitt
Meetings and events are all about engagement and retention - but your audience only retains 10 to 15% of the information shared in speeches. Fresh off her featured speaker appearance at IMEX 2016, we interviewed strategic event designer, consultant, author, and founder of SenseUP! Dianne Devitt to learn more about her work in sensory engagement. Dianne Devitt on Sense Marketing by MarionRR Dianne, how did your interest in the sense area start? "I have been in the events and meetings industry as an event designer and planner for nearly 30 years and whenever I speak or teach, I always ask everyone to take out a nickel (when people carried nickels) and advise to keep that nickel on their desk as a reminder that when planning anything, all of the senses need to be incorporated. The Art is knowing which sensory language to focus on and when, as each situation has its own distinctiveness and speaks in its own non-verbal la...