Success Story from the 2015 World Floral Expo
We had the pleasure of creating floral branding and decor for a client at the 2015 World Floral Expo that took place at the Los Angeles Convention Center this year. Our goal: to create a booth that made an impact at the expo. We think we got it! Our client just updated their Facebook page with a cover shot of our job and raved on Facebook: "World Floral Expo booth, so beautiful!" Thank you to our client for the compliment and the wonderful assignment! We are sharing the details. The Concept: Working closely with the client, we decided to create a welcoming space by building a floral studio inside the hall, complete with furnishings and floral branding to set the booth apart from all the other vendors. Director of Floral Design Kate Brack and Floral Designer Rebecca Motus conceptualized and created what our client and many visitors called the "best booth". Also, visitors' reactions showed that this strategy worked! Project Lead Floral Des...