Event Report: We Do Football in "Sporty Sophistication"
Can a sports viewing event be classy and sophisticated? Yes! The frigid winds - 7 degrees! - off Lake Michigan did not deter Account Executive Brynne Price from producing her dream: "Sporty Sophistication" at the W Lakeshore in Chicago on January 11th. Brynne: "We had produced similar football watching events in previous years but this time we were tasked with the creation of a very upscale event! Instead of a sports bar or pub look and feel this needed to be a lot more chic and elegant." The Premise: A 3 1/2 hour long Football Watching Party hosted by our client for 285 VIP guests who were in Chicago for PCMA. The Location: The W Lakeshore Chicago. The lobby had recently been modernized and remodeled. The event took place on the lobby level, in the lobby and the restaurant. It was essential to highlight the new features. "We used Solo cups to create illuminated custom signage by suspending them on fishing lines around the dividing walls ...