THE NEWS from EventWorks, Inc.

Fresh on the heels of SXSW we have a look at EMERGING TRENDS and BEST ACTIVATIONS that the event industry should know about. Wellness, Techlash, Higher Purpose, Women and Experiental Marketing top the list in 2019. We love how the following activations wove these themes together in a memorable way. HBO  and The American Red Cross - Will You Bleed For The Throne? Immersive - Experiental - Higher Purpose - and very memorable!  GOT fans have already marked their calendars. The final season launches in April 2019. HBO celebrated by creating Westeros at Austin's Fair Market and immersing guests in a GOT World for a 3-day long blood drive in partnership with the American Red Cross. “We are incredibly excited to mobilize the global army of Game of Thrones fans to make a positive impact on the world,” said Zach Enterlin, evp of program marketing at HBO, in a statement. “In partnership with the American Red Cross, we’re creating a unique platform to engage our tremendously pass...

Images of the devastating Woolsey Fire and more recent mudflows are fresh on every one's mind. We get questions about the wonderful event locations in Malibu, California , weekly from our friends and clients around the country and the world. We Californians know how fast an area can rebound from wildfires. This is the case in Malibu right now. After all the winter rains the hills are currently covered by California poppies and purple lupins. We checked in with three main beautiful event locations, King Gillette Ranch, Calamigos Ranch and Malibu Wine Safari. The City of Malibu confirms that all city services and businesses are open! Please read our update. Saddle Rock Ranch - Malibu Wine Safari First of all, an important note to all the fans of Hollywood star Stanley the Giraffe. Stanley is happy and healthy! Local residents were concerned about the well-being of all the animals at the ranch during the fire. All animals survived the ordeal and they are all doing very well. ...

Ted Bowers and Marcelo Cruz Just two weeks after our Coachella-esque event we returned to the Empire Polo Club to turn the a client's Stagecoach style dream into event reality. The Event: a 3-Day Conference, including evening events. Friday night featured a themed event - the Stagecoach Style mini festival - for a high-end professional association. Guest Count: 750 Event Production Highlights: The Conference : we made extensive use of budget-friendly scenic LED lighting to enhance the General Session and add local color to the room. Entertainment:  Entertainment: we produced a mini festival, inspired by the Stagecoach Festival, with all the bells and whistles, for the Friday night themed party. Ted Bowers: "The association has been our friend and client for many years and we produce two annual conference events for them. The challenge for us is to deliver a fresh, exciting entertainment program each and every time. In this specific case...

We had the pleasure of sharing our ideas on design at MPISCC (We)Con 2019 in Palm Springs. EW Creative Director Kate Brack and panel moderator EW's Alisa Walsh were thrilled to present "When Design Meets Reality" to a full room on February 22nd. Based on the wonderful feedback we received we realize the high interest in this topic and we deliver the highlights directly into your inbox today. The Description: Topic: Some call it “meeting design.” Others call it “event design.” Whatever you call it, it’s one of the most important skills needed in the event industry today. From the most bizarre of client direction to Instagram expectations on an association budget, join us as we dive into the mind of design extraordinaire, Kate Brack, with in-depth case studies of how to produce creative events even under the most difficult of logistical challenges. Don’t let a 1-hour room turn sacrifice your creative ever again! Kate Brack: "In our presentation we went through...