Five Ways to Sell to Millennials
I recently had the pleasure of participating in a Panel Session with my colleagues Dianne Budlon Devitt, Sally Webb Berry, Kathy Miller, Alison J. Silcoff and Christie Teller at The Special Event Conference 2016. Our topic matter: "From Millennials to Baby Boomers". By 2025 75% of the workforce will be Millennials. I present: "Five Ways to Sell to Millennials". Google "Millennials in the Workforce" and you will find that the generation born between the late 70s and the year 2000 now constitutes the majority workforce in the USA. As any generational shift this causes friction, tension and misunderstandings. Gen Xers and Boomers tend to view millennials as self-entitled whiners. Millennials view their elders as misguided - and hold them accountable for the economic, political and environmental status quo. However, the key to a successful collaboration - and a better world at large - is COMMUNICATION and the willingness to work together for a common go...