THE NEWS from EventWorks, Inc.

Dear Friends, We just had one of those powerful moments related to a musical experience that we think is worth sharing with our industry. Ted Bowers and team started the year in Dallas, Texas, producing a product launch and sales training event in the medical industry for 350 guests. Marcelo Cruz created playlists for all the sessions for the 5-days-long event. In one case a very motivational song was needed as a musical tool to energize the sales force. Marcelo: "The product launch had an interesting twist during the presentation as the brand manager shared the lyrics of Baba O'Riley with the sales force. As he read each line he connected it to their mission and the selling of the item: Out here in the fields I fight for my meals I get my back into my living I don't need to fight To prove I'm right I don't need to be forgiven It was incredibly effective and captured everyone's attention. As they left the ballroom we played Baba O'Ri...

Dear Friends, We are still smiling about the Nashville trip. Janet Elkins and Chris Gerstenblatt had a great time attending the Special Event Conference, catching up on trends, meeting colleagues and friends and checking out new venues and talent in Music City. Our friend Dianne Devitt from DND Group in New York City ventured out to catch a set at the legendary Honky Tonk Tootsie's and came back raving about the artist she had the chance to catch on stage: John Stone. Dianne: "His set was great; really energized and musically tight. But I am most impressed by how much he cared about the crowd. He is really a great communicator, with that rustic country look and charm, and the ability to connect with the audience. His gig was a great event and he managed to engage a Nashville audience that is used to seeing top names in town." All of these qualities are a great plus in our industry and we googled John Stone right away. he's got credentials! This from his website...

Dear Friends, We are grateful and honored that our production "Reaching New Heights" has been honored with a Gala Award for "BEST THEATRICAL ENTERTAINMENT PRODUCTION". --> I t was a Gala Night for 1600 VIP guests and comprised a production crew of 200, over 50 performers of all disciplines, four new event technologies: Reaching New Heights took place on February 1, 2013 at Hangar 79, Pearl Harbor. The producers honored the Chinese client as well as the historic location with a theme based on Space and Aviation. A "Space Launch" on an innovative cylindrical, hydraulic center LED screen opened the evening's show of 3 hours of non-stop entertainment, featuring dance, 3D aerial acrobatics, live music and jugglers set to customized surround projection media for an unforgettable night We could not have done this without the support of our wonderful, creative client as well as the  hard work and dedication from our EventWorks staff and all of ...

Dear Friends! We are happy to get back to work and resume our Monday Morning Music Blast. Let's get started with high energy and the kind of beat that will get you going! "Happy New Year from DJ Matt Cornwall!! Electronic dance music has been making a huge resurgence in the last year or so and I predict it will get even bigger this year, even replacing the top chart positions that pop and hip hop have occupied for quite some time! This week we feature a funky rump shaker by Duke Dumont to put some pep in your step and groove the new year in ! I'll also be putting together a great dance music workout mix to help get in shape for 2014 as well!"  : ) DJ Matt Cornwall We assume you need the workout mix as much as we do so we will share it as soon as we get it! Happy Energized New Year and all the best for 2014! Janet